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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA announces speakers for Global Marketer Week

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  2. Slovenia association names new Board president

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  3.    Moroccan advertisers hold African Digital Summit

    Moroccan advertisers hold African Digital Summit

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  4.    China association's Responsible Marketing Committee in full force

    China association's Responsible Marketing Committee in full force

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  5. Canadian advertisers forecast 2016 marketing trends

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  6. American advertisers' Marketing Word of 2015

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  7. U.S. food marketers score high in uniform nutrition criteria compliance

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  8. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.

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  9.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.

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  10. Kenyan association celebrates golden jubilee

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  11. Pakistan association elects new Executive Council

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  12. British advertisers address ad blocking

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  13. Belgian advertisers measure impact of advertising on the economy

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  14. German advertisers put digital in focus

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  15. Many firsts for Malaysia Effie Awards

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  16. Nigerian marketing excellence on centre stage

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  17. Four marketing wishes on New Zealand advertisers' list

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  18.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  19. Project Reconnect 'People Inc.' speaker line-up revealed

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  20. International media auditing evolves to adapt to the digital era in a global shift

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  21. Spain: 50th anniversary celebrations continue with awards night

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