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Making sense of measurement: What does good look like?
Read more about "Making sense of measurement: What does good look like?"Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris Cox.
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Moroccans elect new president
Read more about "Moroccans elect new president"Youssef Cheikhi is the new president of the Moroccan Advertisers Association
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Driving the programmatic disclosure you desire: An 8-point checklist
Read more about "Driving the programmatic disclosure you desire: An 8-point checklist"Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which can help shed light on any ongoing disclosure challenges.
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ANA sets up marketing certification programme
Read more about "ANA sets up marketing certification programme"New online and on-demand programme aims to enhance marketers’ skill set
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Global Marketer WeekWFA unveils event lineup and speakers for Global Marketer Conference
Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March
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Marketing structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.
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Marketing structureWFA hires Max Schmidt and Joel Gan
Read more about "WFA hires Max Schmidt and Joel Gan"Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing strategyWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Advertising & policyDigital policyValue of advertisingWFA welcomes the global expansion of the Better Ads Standards
Read more about "WFA welcomes the global expansion of the Better Ads Standards"Ad formats deemed unacceptable by consumers to be banned worldwide
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Advertising & policy5 WFA marketing predictions for 2019
Read more about "5 WFA marketing predictions for 2019"WFA shares five issues that might rise up the global marketer agenda in 2019
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Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
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Airbnb, Panasonic, Shiseido join WFA
Read more about "Airbnb, Panasonic, Shiseido join WFA"New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.
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Marketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
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WFA statement on the '3ve' ad fraud schemes takedown
Read more about "WFA statement on the '3ve' ad fraud schemes takedown"WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.
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Marketing structureWFA recruits Caroline Pathy to support flagship CMO network
Read more about "WFA recruits Caroline Pathy to support flagship CMO network"WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s flagship network for global Chief Marketing Officers, the CMO Forum.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Stakeholders including WFA develop voluntary code on disinformation
Read more about "Stakeholders including WFA develop voluntary code on disinformation"Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online disinformation.
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WFA welcomes new global marketing code
Read more about "WFA welcomes new global marketing code"WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world and expands rules in the digital realm.
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Advertiser associations meet in Lima
Read more about "Advertiser associations meet in Lima"ANDA Peru hosts 2018 LATAM regional meeting
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Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.
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