Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Brazilians launch guide to combat harassment at events
    News

    Brazilians launch guide to combat harassment at events

    WFA

    New ABA handbook highlights best practices for brands on how to tackle harassment at events

    Read more about "Brazilians launch guide to combat harassment at events"
  2. Dutch unveil new brand positioning and identity
    News

    Dutch unveil new brand positioning and identity

    WFA

    BVA repositions itself as “network of brand leaders”

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  3. Spanish recognise university students for marketing effectiveness
    News

    Spanish recognise university students for marketing effectiveness

    WFA

    AEA announces winners of the first edition of the University Effectiveness Programme

    Read more about "Spanish recognise university students for marketing effectiveness"
  4. Moroccans elect new president
    News

    Moroccans elect new president

    WFA

    Youssef Cheikhi is the new president of the Moroccan Advertisers Association

    Read more about "Moroccans elect new president"
  5. Cameroonians appoint new President
    News

    Cameroonians appoint new President

    WFA

    Jean Paul Tchomdou is the new president of the Cameroon Marketing Association

    Read more about "Cameroonians appoint new President"
  6. China’s home-grown successes
    Expert opinion
    Advertising & policyMarketing strategyMarketing strategy

    China’s home-grown successes

    Stephan Loerke

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

    Read more about "China’s home-grown successes"
  7. Handbook of good practices and responsibility for ending harassment in events
    Guides & templates
    Advertising & policyInclusive marketing

    Handbook of good practices and responsibility for ending harassment in events

    ABA Brazil

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.

    Read more about "Handbook of good practices and responsibility for ending harassment in events"
  8. WFA statement on the "Christchurch Call to Action" in Paris
    Press releases

    WFA statement on the "Christchurch Call to Action" in Paris

    WFA

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May 15

    Read more about "WFA statement on the "Christchurch Call to Action" in Paris"
  9. Webinar: The Global Media Charter
    Video

    Webinar: The Global Media Charter

    WFA

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem.

    Read more about "Webinar: The Global Media Charter"
  10. Swedish Advertisers' guide to digital advertising
    Guides & templates

    Swedish Advertisers' guide to digital advertising

    Swedish Advertisers

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners

    Read more about "Swedish Advertisers' guide to digital advertising"
  11. In the spotlight: ANDA Colombia’s Elizabeth Melo
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    WFA

    Meet Elizabeth Melo, Executive President of ANDA

    Read more about "In the spotlight: ANDA Colombia’s Elizabeth Melo"
  12. 26 advertiser associations gather in Lisbon
    News
    Global Marketer Week

    26 advertiser associations gather in Lisbon

    WFA

    WFA National Associations Council meeting closes Global Marketer Week 2019

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  13. Swedish association welcomes new CEO
    News

    Swedish association welcomes new CEO

    WFA

    Hanna Riberdahl is the new CEO of the Swedish Advertisers

    Read more about "Swedish association welcomes new CEO"
  14. French association changes its name
    News

    French association changes its name

    WFA

    UDA renames itself the brands association, l'Union des marques

    Read more about "French association changes its name"
  15. Kenyan association appoints new board
    News

    Kenyan association appoints new board

    WFA

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

    Read more about "Kenyan association appoints new board"
  16. Indian advertisers address “the connectedness paradox”
    News

    Indian advertisers address “the connectedness paradox”

    WFA

    Advertising deemed as strong resource for changing perceptions

    Read more about "Indian advertisers address “the connectedness paradox”"
  17. Belgium identifies 6 key industry trends
    News

    Belgium identifies 6 key industry trends

    WFA

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

    Read more about "Belgium identifies 6 key industry trends"
  18. WFA President’s Awards honour marketing leadership initiatives
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards honour marketing leadership initiatives

    WFA

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives"
  19. In the spotlight: AANA Australia’s John Broome
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: AANA Australia’s John Broome

    WFA

    Meet John Broome, CEO of AANA

    Read more about "In the spotlight: AANA Australia’s John Broome"
  20. Unstereotype Alliance launches in Brazil
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    WFA

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  21. ANA sets up marketing certification programme
    News

    ANA sets up marketing certification programme

    WFA

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"