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Swedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners
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Marketing strategyMarketing strategyIn the spotlight: ANDA Colombia’s Elizabeth Melo
Read more about "In the spotlight: ANDA Colombia’s Elizabeth Melo"Meet Elizabeth Melo, Executive President of ANDA
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Global Marketer Week26 advertiser associations gather in Lisbon
Read more about "26 advertiser associations gather in Lisbon"WFA National Associations Council meeting closes Global Marketer Week 2019
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Swedish association welcomes new CEO
Read more about "Swedish association welcomes new CEO"Hanna Riberdahl is the new CEO of the Swedish Advertisers
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French association changes its name
Read more about "French association changes its name"UDA renames itself the brands association, l'Union des marques
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Kenyan association appoints new board
Read more about "Kenyan association appoints new board"Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK
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Indian advertisers address “the connectedness paradox”
Read more about "Indian advertisers address “the connectedness paradox”"Advertising deemed as strong resource for changing perceptions
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Belgium identifies 6 key industry trends
Read more about "Belgium identifies 6 key industry trends"A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership
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Marketing strategyMarketing strategyIn the spotlight: AANA Australia’s John Broome
Read more about "In the spotlight: AANA Australia’s John Broome"Meet John Broome, CEO of AANA
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Brazil
Read more about "Unstereotype Alliance launches in Brazil"Signatories include Unilever, Grupo Boticário, Heads and Mastercard
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ANA sets up marketing certification programme
Read more about "ANA sets up marketing certification programme"New online and on-demand programme aims to enhance marketers’ skill set
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Advertising & policyValue of advertising1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"APAN unveils Value of Advertising study
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Roles are changing in advertising in Turkey
Read more about "Roles are changing in advertising in Turkey"Advertising deemed as strong resource for changing perceptions
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French advertisers commit to a more responsible digital ecosystem
Read more about "French advertisers commit to a more responsible digital ecosystem"15 big advertisers announce support of France’s Digital Ad Trust
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Consumers reward the best advertising campaigns in Japan
Read more about "Consumers reward the best advertising campaigns in Japan"Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries
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Swedish advertisers launch transparency guide
Read more about "Swedish advertisers launch transparency guide"New guide addresses ad fraud, brand safety, viewability issues
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Norway celebrates the “beekeepers” of advertising effectiveness
Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"ANFO rewards marketing campaigns that create value for business and brands
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In the spotlight: OWM Germany’s Joachim Schuetz
Read more about "In the spotlight: OWM Germany’s Joachim Schuetz"Meet Joachim Schuetz, Managing Director of OWM
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Marketing structureMarketing capabilitiesChina looks back at 40 years of brand building
Read more about "China looks back at 40 years of brand building"CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
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Marketing structureMarketing capabilitiesWhat does 2019 hold for marketers?
Read more about "What does 2019 hold for marketers?"Advertiser associations around the world share their thoughts.
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