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Indian association elects Sunil Kataria as chairman
Read more about "Indian association elects Sunil Kataria as chairman"ISA to focus on creating a cross-media measurement system for India in the coming months
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Advertising & policyInclusive marketingAustralian association unveils new Code of Ethics
Read more about "Australian association unveils new Code of Ethics"AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Marketing technologyDigital media transformationMarketing technologyBelgium’s first virtual Trends Day identifies 5 key industry trends
Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
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Slovenia hosts first major hybrid event in the Adriatic region
Read more about "Slovenia hosts first major hybrid event in the Adriatic region"SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually
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Brand purposeSustainabilityUK ad industry launches initiative to eliminate negative environmental impact of production
Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Advertising & policyCross-media measurementGCC association launches cross-media measurement initiative
Read more about "GCC association launches cross-media measurement initiative"ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Marketing technologyMarketing technology
Norwegian association unveils new adtech and martech guidance
Read more about "Norwegian association unveils new adtech and martech guidance"ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape
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Brazilian association explores the role of customer service in consumer-brand relationships
Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Advertising & policyInclusive marketingUnstereotype Alliance launches UK chapter
Read more about "Unstereotype Alliance launches UK chapter"Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP
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Advertising & policyDigital policyMedia & analyticsAd industry launches 'Partnership for Responsible Addressable Media'
Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.
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Irish association welcomes new president
Read more about "Irish association welcomes new president"Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI
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Pakistan holds first virtual Effie Awards
Read more about "Pakistan holds first virtual Effie Awards"Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters
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Advertising & policyInclusive marketingDutch ad industry launches diversity fund and programme
Read more about "Dutch ad industry launches diversity fund and programme"bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands
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Advertising & policyInclusive marketingGCC association to LEAD change in the ad industry
Read more about "GCC association to LEAD change in the ad industry"ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry
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Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"ANDA Colombia Executive President recognised for leadership in the marketing industry
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Paraguay association elects new board
Read more about "Paraguay association elects new board"Carlos Jorge Biedermann re-elected as President
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Just Eat CEO named ISBA president
Read more about "Just Eat CEO named ISBA president"Peter Duffy is the new President of the UK association
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Portuguese association appoints new president
Read more about "Portuguese association appoints new president"Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN
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Advertising & policyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies on hate speech.
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Marketing effectivenessSwedish advertisers publish new guidance for marketing effectiveness
Read more about "Swedish advertisers publish new guidance for marketing effectiveness"Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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Advertising & policyInclusive marketingU.S. ad industry calls for immediate action on diversity and inclusion
Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
