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Zimbabwe prepares for Marketing 5.0 with hybrid event
Read more about "Zimbabwe prepares for Marketing 5.0 with hybrid event"MAZ recognises exceptional marketing leadership and brand responses to Covid-19
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Advertising & policyCross-media measurementCanada unveils cross-media measurement committee
Read more about "Canada unveils cross-media measurement committee"P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Advertising & policyBrazilian ad industry unveils campaign on responsible advertising to children
Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil
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Advertising & policyInclusive marketingDutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"bvA launches taskforce on Diversity & Inclusion
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Indian association welcomes first CEO
Read more about "Indian association welcomes first CEO"Sushil Matey appointed as CEO of ISA
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Norway celebrates Advertising Day with hybrid event
Read more about "Norway celebrates Advertising Day with hybrid event"ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster
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Brand purposeBrand reputationItalian advertisers investing more on brand purpose during and post-Covid, finds UPA study
Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world
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CreativityContagious becomes WFA’s global strategic partner for Creativity
Read more about "Contagious becomes WFA’s global strategic partner for Creativity"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Gulf association welcomes new board
Read more about "Gulf association welcomes new board"Unilever’s Sanjiv Kakar re-elected as Chairman
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Colombian association shines a light on the digital media ecosystem
Read more about "Colombian association shines a light on the digital media ecosystem"ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Malaysian association elects new council
Read more about "Malaysian association elects new council"Coca-Cola Malaysia’s Kadri Taib re-elected as President
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Indian association elects Sunil Kataria as chairman
Read more about "Indian association elects Sunil Kataria as chairman"ISA to focus on creating a cross-media measurement system for India in the coming months
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Advertising & policyInclusive marketingAustralian association unveils new Code of Ethics
Read more about "Australian association unveils new Code of Ethics"AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Marketing technologyDigital media transformationMarketing technologyBelgium’s first virtual Trends Day identifies 5 key industry trends
Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
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Slovenia hosts first major hybrid event in the Adriatic region
Read more about "Slovenia hosts first major hybrid event in the Adriatic region"SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually
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Brand purposeSustainabilityUK ad industry launches initiative to eliminate negative environmental impact of production
Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Advertising & policyCross-media measurementGCC association launches cross-media measurement initiative
Read more about "GCC association launches cross-media measurement initiative"ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Marketing technologyMarketing technology
Norwegian association unveils new adtech and martech guidance
Read more about "Norwegian association unveils new adtech and martech guidance"ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape
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Brazilian association explores the role of customer service in consumer-brand relationships
Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Advertising & policyInclusive marketingUnstereotype Alliance launches UK chapter
Read more about "Unstereotype Alliance launches UK chapter"Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP
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Advertising & policyDigital policyMedia & analyticsAd industry launches 'Partnership for Responsible Addressable Media'
Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.
