Posts about Marketing procurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum Meeting Overview Luxembourg November 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Luxembourg November 2017

    WFA

     Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency

    Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"
  2. Sourcing Forum Meeting Overview Singapore October 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

    WFA

     Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations

    Read more about "Sourcing Forum Meeting Overview Singapore October 2017"
  3. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  4. Marketing Procurement Category Tree
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  5. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  6. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  7. WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
    News
    Marketing procurementMarketing procurement

    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

    WFA

    Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

    Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"
  8. Survey results on sourcing experiential and marketing materials
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on sourcing experiential and marketing materials"
  9. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmark
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  10. Recommended law firms with media contract drafting experience
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  11. Sourcing Forum Meeting Overview Amsterdam June 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Amsterdam June 2017

    WFA

     Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism

    Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"
  12. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  13. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  14. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  15. Best practice: global media transparency & contracts (2017)
    Report
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.

    Read more about "Best practice: global media transparency & contracts (2017)"
  16. Overcoming people & capability challenges
    Report
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    WFA

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.

    Read more about "Overcoming people & capability challenges"
  17. Marketing Procurement Maturity Assessment 2017
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  18. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  19. Benchmark on trade mark clearance for design and logo agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on trade mark clearance for design and logo agencies

    WFA

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"
  20. SOURCING FORUM Meeting Overview NY December 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview NY December 2016

    WFA

     Meeting headlines: 1. The agency of the future? 2. “Managing agencies is a role best done by…” 3. Five key trends in running agency evaluations

    Read more about "SOURCING FORUM Meeting Overview NY December 2016"
  21. SOURCING FORUM Meeting Overview Paris November 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris November 2016

    WFA

    Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights

    Read more about "SOURCING FORUM Meeting Overview Paris November 2016"