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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementMarketing Procurement Category Tree
Read more about "Marketing Procurement Category Tree"WFA member survey. For additional details, please log in.
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Media & analyticsMarketing procurementMarketing procurement
Experiential sampling agencies in Great Britain and Ireland
Read more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in.
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Media & analyticsMarketing procurementMarketing procurement
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing procurementWFA appoints Laura Forcetti as Global Marketing Sourcing Manager
Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists
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Marketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on sourcing experiential and marketing materials
Read more about "Survey results on sourcing experiential and marketing materials"WFA member survey. For additional details, please log in.
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing capabilitiesMarketing procurement
Recommended law firms with media contract drafting experience
Read more about "Recommended law firms with media contract drafting experience"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Amsterdam June 2017
Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism
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Marketing procurementCMO ForumMarketing procurement
Benchmark on Integrated Production
Read more about "Benchmark on Integrated Production"WFA member benchmark. For additional details, please log in.
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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement
Benchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing procurement
Benchmark on trade mark clearance for design and logo agencies
Read more about "Benchmark on trade mark clearance for design and logo agencies"WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview NY December 2016
Read more about "SOURCING FORUM Meeting Overview NY December 2016"Meeting headlines: 1. The agency of the future? 2. “Managing agencies is a role best done by…” 3. Five key trends in running agency evaluations
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris November 2016
Read more about "SOURCING FORUM Meeting Overview Paris November 2016"Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights
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Marketing procurementMarketing capabilitiesMarketing procurement
Benchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore September 2016
Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
