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Advertising & policyValue of advertising1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"APAN unveils Value of Advertising study
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Roles are changing in advertising in Turkey
Read more about "Roles are changing in advertising in Turkey"Advertising deemed as strong resource for changing perceptions
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French advertisers commit to a more responsible digital ecosystem
Read more about "French advertisers commit to a more responsible digital ecosystem"15 big advertisers announce support of France’s Digital Ad Trust
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Consumers reward the best advertising campaigns in Japan
Read more about "Consumers reward the best advertising campaigns in Japan"Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries
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Swedish advertisers launch transparency guide
Read more about "Swedish advertisers launch transparency guide"New guide addresses ad fraud, brand safety, viewability issues
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Norway celebrates the “beekeepers” of advertising effectiveness
Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"ANFO rewards marketing campaigns that create value for business and brands
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In the spotlight: OWM Germany’s Joachim Schuetz
Read more about "In the spotlight: OWM Germany’s Joachim Schuetz"Meet Joachim Schuetz, Managing Director of OWM
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Marketing structureMarketing capabilitiesChina looks back at 40 years of brand building
Read more about "China looks back at 40 years of brand building"CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
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Marketing structureMarketing capabilitiesWhat does 2019 hold for marketers?
Read more about "What does 2019 hold for marketers?"Advertiser associations around the world share their thoughts.
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Advertising & policy2018, the year of...
Read more about "2018, the year of..."What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.
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Advertising & policyInclusive marketingAustralian association strengthens guidance on body image
Read more about "Australian association strengthens guidance on body image"AANA updates Code of Ethics
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Brand reputationMarketing operationsDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
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CreativityEffie Awards launches in Pakistan
Read more about "Effie Awards launches in Pakistan"PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
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Marketing effectivenessMarketing capabilitiesStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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In the spotlight: ML Finland’s Riikka-Maria Lemminki
Read more about "In the spotlight: ML Finland’s Riikka-Maria Lemminki"Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto
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Advertising & policyInclusive marketingOnly 10% of voiceovers in Turkey are female, research shows
Read more about "Only 10% of voiceovers in Turkey are female, research shows"RVD’s gender representation survey finds ad industry still has a long way to go
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Marketing structureCharter on responsible advertising launched in Belgium
Read more about "Charter on responsible advertising launched in Belgium"In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.
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Marketing structureSingaporean association names new president
Read more about "Singaporean association names new president"Edwin Teoh is the new president of SAA
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CreativityMarketing strategyMarketing capabilitiesMarketing strategyFashion brand Diesel wins Golden Drum 2018
Read more about "Fashion brand Diesel wins Golden Drum 2018"The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.
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CreativityMarketing capabilitiesCreativity is more important than data, say four out of 10 Norwegian advertisers
Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"Big Advertiser Report findings released at ANFO’s annual conference
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CreativityMobility campaign wins top award in Spain
Read more about "Mobility campaign wins top award in Spain"Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.
