Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. 2018, the year of...
    Expert opinion
    Advertising & policy

    2018, the year of...

    WFA

    What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.

    Read more about "2018, the year of..."
  2. Australian association strengthens guidance on body image
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    WFA

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on body image"
  3. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    WFA

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  4. Effie Awards launches in Pakistan
    News
    Creativity

    Effie Awards launches in Pakistan

    WFA

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

    Read more about "Effie Awards launches in Pakistan"
  5. Students compete in marketing effectiveness awards in Spain
    News
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    WFA

    AEA launches university programme

    Read more about "Students compete in marketing effectiveness awards in Spain"
  6. In the spotlight: ML Finland’s Riikka-Maria Lemminki
    Expert opinion

    In the spotlight: ML Finland’s Riikka-Maria Lemminki

    WFA

    Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto

    Read more about "In the spotlight: ML Finland’s Riikka-Maria Lemminki"
  7. Only 10% of voiceovers in Turkey are female, research shows
    News
    Advertising & policyInclusive marketing

    Only 10% of voiceovers in Turkey are female, research shows

    WFA

    RVD’s gender representation survey finds ad industry still has a long way to go

    Read more about "Only 10% of voiceovers in Turkey are female, research shows"
  8. Charter on responsible advertising launched in Belgium
    News
    Marketing structure

    Charter on responsible advertising launched in Belgium

    WFA

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

    Read more about "Charter on responsible advertising launched in Belgium"
  9. Singaporean association names new president
    News
    Marketing structure

    Singaporean association names new president

    WFA

    Edwin Teoh is the new president of SAA

    Read more about "Singaporean association names new president"
  10. Fashion brand Diesel wins Golden Drum 2018
    News
    CreativityMarketing strategyMarketing capabilitiesMarketing strategy

    Fashion brand Diesel wins Golden Drum 2018

    WFA

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.

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  11. Creativity is more important than data, say four out of 10 Norwegian advertisers
    News
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    WFA

    Big Advertiser Report findings released at ANFO’s annual conference

    Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"
  12. Mobility campaign wins top award in Spain
    News
    Creativity

    Mobility campaign wins top award in Spain

    WFA

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.

    Read more about "Mobility campaign wins top award in Spain"
  13. Campaign about ‘indoor generation’ awarded in Denmark
    News
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    WFA

    Danish roof and skylights manufacturing company wins True Award Grand Prix

    Read more about "Campaign about ‘indoor generation’ awarded in Denmark"
  14. In the spotlight: MSK Kenya’s Joel Karubiu
    Expert opinion

    In the spotlight: MSK Kenya’s Joel Karubiu

    WFA

    Meet Joel Karubiu, CEO of MSK

    Read more about "In the spotlight: MSK Kenya’s Joel Karubiu"
  15. Dutch association welcomes new managing director
    News

    Dutch association welcomes new managing director

    WFA

    Henriette van Swinderen is the new director of BVA

    Read more about "Dutch association welcomes new managing director"
  16. British advertisers unveil new influencer contracts
    News

    British advertisers unveil new influencer contracts

    WFA

    ISBA takes a tougher stance on content labelling and fake followers

    Read more about "British advertisers unveil new influencer contracts"
  17. Malaysia’s privacy law to be updated, announces minister at MAA-WFA event
    News

    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    WFA

    The decision was announced during a keynote at a joint event on digital privacy and governance

    Read more about "Malaysia’s privacy law to be updated, announces minister at MAA-WFA event"
  18. U.S. ad industry launches data transparency label
    News

    U.S. ad industry launches data transparency label

    WFA

    New cross-industry initiative aims to help industry stakeholders better leverage data in a responsible manner

    Read more about "U.S. ad industry launches data transparency label"
  19. Argentina launches pledge on marketing to children
    News

    Argentina launches pledge on marketing to children

    WFA

    New pledge underpinned by EU pledge nutrition criteria and national dietary guidelines

    Read more about "Argentina launches pledge on marketing to children"
  20. Belgian association publishes Digital Media Charter
    News

    Belgian association publishes Digital Media Charter

    WFA

    Belgian advertisers subscribe to the principles of WFA’s Global Media Charter

    Read more about "Belgian association publishes Digital Media Charter"
  21. Advertiser associations gather in London
    News

    Advertiser associations gather in London

    WFA

    WFA holds second National Associations Council of 2018, co-hosted by ISBA

    Read more about "Advertiser associations gather in London"