Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Many firsts for Malaysia Effie Awards

    WFA News

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  2. Nigerian marketing excellence on centre stage

    WFA News

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  3. Four marketing wishes on New Zealand advertisers' list

    WFA News

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  4.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  5. Project Reconnect 'People Inc.' speaker line-up revealed

    WFA News

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  6.    Media transparency: picking a way through the storm
    Marketing strategyMarketing strategy

    Media transparency: picking a way through the storm

    Liar
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  7.    MEDIA FORUM Meeting Overview London December 2015

    MEDIA FORUM Meeting Overview London December 2015

     Meeting headlines: 1. Global ad fraud: “the $64bn question” 2. Agencies on agencies: “What we can do in future to improve” 3. Media agencies vs clients: the big issues

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  8.    Survey on Media Procurement Excellence
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

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  9.    Survey results on Global Partnerships
    Agency management

    Survey results on Global Partnerships

     

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  10.    An Advertiser’s View on Ad Blocking

    An Advertiser’s View on Ad Blocking

     

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  11. International media auditing evolves to adapt to the digital era in a global shift

    WFA News

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  12.    Benchmark on Recommended agency fee negotiators in Asia
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

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  13. Spain: 50th anniversary celebrations continue with awards night

    WFA News

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  14. Slovenia marches to the beat of the Golden Drum

    WFA News

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  15. Venezuela celebrates advertising excellence

    WFA News

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  16. American advertisers announce new board line-up

    The American Association of National Advertisers (ANA) has a new set of board members for 2015-2016, approved by ANA's membership at their annual Masters of Marketing conference held in Florida last month.

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  17. Dutch association welcomes new board members

    WFA News

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  18. French appoint new board and steering committee members

    WFA News

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  19. Belgian advertisers appoint shopper marketing expert

    WFA News

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  20. Australian association elects new chair

    WFA News

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  21.    Building Social Communities
    Influencer marketingCMO Forum

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

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