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WFA News
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Meeting headlines: 1. Global ad fraud: “the $64bn question” 2. Agencies on agencies: “What we can do in future to improve” 3. Media agencies vs clients: the big issues
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.
WFA News
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
WFA News
WFA News
WFA News
The American Association of National Advertisers (ANA) has a new set of board members for 2015-2016, approved by ANA's membership at their annual Masters of Marketing conference held in Florida last month.
WFA News
WFA News
WFA News
WFA News
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.