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Advertising & policyData governanceMarketing structureMarketing organisationBridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Trends & forecastsNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Advertising & policyDigital policyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Advertising & policyDigital policyData governancePrivacy & techGDPRFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Global Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
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Global Programmatic Maturity Report 2018
Read more about "Global Programmatic Maturity Report 2018"The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and commonalities for advertisers to scale their programmatic operations.
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Advertising & policyDigital policy
Benchmark results on collecting personal data
Read more about "Benchmark results on collecting personal data"The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
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Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.
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Trends & forecastsMedia & analyticsMarketing strategyMarketing strategyTV and online video costs to rise considerably, forecasts show
Read more about "TV and online video costs to rise considerably, forecasts show"WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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Trends & forecastsMedia & analyticsMedia cost inflation & deflation forecasts 2019
Read more about "Media cost inflation & deflation forecasts 2019"Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).
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Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
DGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
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Advertising & policyAgency managementMarketing procurementMarketing procurement
Benchmark on payment terms regulations for marketing products and services
Read more about "Benchmark on payment terms regulations for marketing products and services"WFA member benchmark. For additional details, please log in.
