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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Advertising & policyDigital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Digital policy
WFA GDPR Guide for Marketers
Read more about "WFA GDPR Guide for Marketers"Five things every brand owner should know about the General Data Protection Regulation
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Digital policy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU
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Advertising & policyDigital policyPrivacy & techGDPRThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPRSurvey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
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Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.
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Advertising & policyDigital policyWebinar: Better Ads Standards, the industry response to adblocking
Read more about "Webinar: Better Ads Standards, the industry response to adblocking"In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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Advertising & policyDigital policyAd techPrivacy & techGDPRA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe
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Digital policyGlobal Marketer WeekCoalition for Better Ads releases initial Better Ads standards in North America and Europe
Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Read more about "WFA statement on Coalition for Better Ads standards"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*
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Digital policyGlobal Marketer WeekTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Digital policyTRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.
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Digital policyPrivacy & techGlobal Marketer Week
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.
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Advertising & policyDigital policyData governancePrivacy & techDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as well as their predictions for the year ahead.
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Advertising & policyDigital policyData governancePrivacy & techDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers.
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