Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

Survey on how members source and manage the public relations category. 

In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members

WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.