The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

 The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider. 

A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.

Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.