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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Swedish marketing insights? There’s an app for that
    News

    Swedish marketing insights? There’s an app for that

    WFA

    Swedish Advertisers release an app to provide members with instant access to industry insights, inspiration and knowledge

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  2. “Advertising needs an MOT”, says ISBA
    News
    Marketing effectiveness

    “Advertising needs an MOT”, says ISBA

    WFA

    UK marketers discuss challenges ahead and the need for joint initiatives

    Read more about "“Advertising needs an MOT”, says ISBA"
  3. The US celebrates data-driven marketing that ECHO across the globe
    News

    The US celebrates data-driven marketing that ECHO across the globe

    WFA

    ANA’s annual award show sees Argentine health NGO receive top honours

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  4. Putting in the effort gives a great Effekt in Norway
    News
    Marketing effectiveness

    Putting in the effort gives a great Effekt in Norway

    WFA

    ANFO recognises brilliant examples of marketing effectiveness

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  5. Brazil elects new board
    News

    Brazil elects new board

    WFA

    ABA’s National Board, Superior Council, Rio Chapter and Committee Chairs shuffled

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  6. Turkey welcomes new executive committee
    News

    Turkey welcomes new executive committee

    WFA

    Colgate-Palmolive’s Ahmet Pura re-elected as RVD chairman

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  7. WFA welcomes new members
    News

    WFA welcomes new members

    WFA

    Constellation Brands joins corporate membership and Estonia joins association network

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  8. Colombia applies pressure to inadequate representation in advertising
    News
    Advertising & policyInclusive marketing

    Colombia applies pressure to inadequate representation in advertising

    WFA

    ANDA Colombia launches guide to stamp out stereotypes in marcomms

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  9. French update programme to make marketing FAIReR
    News
    Advertising & policyInclusive marketingSustainability

    French update programme to make marketing FAIReR

    WFA

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

    Read more about "French update programme to make marketing FAIReR"
  10. Philippine association elects new president
    News

    Philippine association elects new president

    WFA

    Marvin Tiu Lim is the new president of PANA

    Read more about "Philippine association elects new president"
  11. Swiss advertisers advise on identifying real clicks
    News

    Swiss advertisers advise on identifying real clicks

    WFA

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

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  12. Norway wants to take you back to school
    News
    Advertising & policyDigital policy

    Norway wants to take you back to school

    WFA

    ANFO launches certification in responsible marketing and data privacy

    Read more about "Norway wants to take you back to school"
  13. Consumers run the show at Japan’s advertising awards
    News

    Consumers run the show at Japan’s advertising awards

    WFA

    Japan Advertisers Association holds its 58th JAA Awards

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  14. South Africa and Unstereotype Alliance write a new chapter in the fight for equality
    News
    Advertising & policyInclusive marketing

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    WFA

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

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  15. Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
    News

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    WFA

    Corporate membership for 2019 up by 15%

    Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"
  16. The Customer Framework becomes WFA's global strategic partner for Transformation
    News
    Marketing strategyDigital media transformationMarketing strategy

    The Customer Framework becomes WFA's global strategic partner for Transformation

    WFA

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  17. WFA considers name change
    News

    WFA considers name change

    WFA

    WFA invites members views on potential rebrand

    Read more about "WFA considers name change"
  18. France sets standard for measuring marketing effectiveness
    News

    France sets standard for measuring marketing effectiveness

    WFA

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  19. Colombia’s bid for self-regulation given the thumbs-up
    News
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    WFA

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  20. Norway exposes buzzwords that should buzz off
    News

    Norway exposes buzzwords that should buzz off

    WFA

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  21. Personalisation is U.S. marketing word of the year
    News

    Personalisation is U.S. marketing word of the year

    WFA

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and ‘in-house’

    Read more about "Personalisation is U.S. marketing word of the year"