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DIGITAL FORUM Meeting Overview Paris February 2015
Read more about "DIGITAL FORUM Meeting Overview Paris February 2015"Meeting Takeouts: 1. What is digital transformation 2. “Speak their language and walk in their shoes” - how to change mindsets and accelerate DT 3. Mapping the customer experience / decision journey & its role in digital transformation
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Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategyThe elements of digital transformation
Read more about "The elements of digital transformation"Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation
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Accelerating Digital Transformation
Read more about "Accelerating Digital Transformation" -
Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
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Consumer video consumption is changing
Read more about "Consumer video consumption is changing" -
Marketing procurementMarketing procurementWebinar: Managing music rights more effectively
Read more about "Webinar: Managing music rights more effectively"Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music rights landscape, and what global marketers need to know to stay ahead of the curve
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Agency managementMarketing procurementMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing structureMarketing organisationSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2015
Read more about "SOURCING FORUM Meeting Overview Paris February 2015"Meeting headlines: 1. Digital is a transversal (not traditional) category 2. But PR is a “catch-all” category. 3. How to get your agency financial audits right. 4. Examine your 3rd party supplier costs in events.
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Marketing strategyMarketing strategy
Five priorities for media directors in 2015
Read more about "Five priorities for media directors in 2015"
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Outlook for 2015
Read more about "Outlook for 2015"
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US NGO publishes M2K guidelines
Read more about "US NGO publishes M2K guidelines"WFA News
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Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Join the National Associations Council in Marrakech on March 20!
Read more about "Join the National Associations Council in Marrakech on March 20!"WFA News
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Submit your nominations for a WFA President's Award 2015!
Read more about "Submit your nominations for a WFA President's Award 2015!"WFA News
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Zimbabwean Association joins WFA
Read more about "Zimbabwean Association joins WFA"WFA News
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Moroccans hold Digital Summit
Read more about "Moroccans hold Digital Summit"WFA News
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Italians offer graduates free marcomms training
Read more about "Italians offer graduates free marcomms training"WFA News
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Interview with Swiss Association President
Read more about "Interview with Swiss Association President"WFA News
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Media & analyticsSurvey on brand tracking
Read more about "Survey on brand tracking"Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.
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Marketing procurementMarketing procurementBenchmark on creative and digital agency rates 2015
Read more about "Benchmark on creative and digital agency rates 2015"Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
