Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
-
Advertising & policyCOVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt during the pandemic
-
Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
-
Advertising & policyRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
-
Advertising & policyDigital policyPrivacy & techIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
-
Advertising & policyInclusive marketingUK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
-
Advertising & policyQ&A Session: EU Collective Redress – what impact on advertisers?
Read more about "Q&A Session: EU Collective Redress – what impact on advertisers?"A Q&A session with the European Commission Directorate General Justice and Consumers
-
Advertising & policyWebinar: Regulating marketing to kids - five key trends affecting toy brands
Read more about "Webinar: Regulating marketing to kids - five key trends affecting toy brands"A closer look at the latest regulatory trends to restrict marketing to children around the world.
-
Advertising & policyTurkish ad industry launches brand safety alliance
Read more about "Turkish ad industry launches brand safety alliance"DPIP aims to help create a safer, more sustainable online media environment in Turkey
-
Advertising & policySustainabilityMarketing operationsSpotlight on sustainability around the world
Read more about "Spotlight on sustainability around the world"Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.
-
Advertising & policyDigital policyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
-
Advertising & policyDigital policyDSA Task Force Meeting Overview (January 2021)
Read more about "DSA Task Force Meeting Overview (January 2021)"The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.
-
Advertising & policyWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting with Google, 15 December 2020
Read more about "DGX meeting with Google, 15 December 2020"In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
-
Advertising & policyDigital policyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
-
Advertising & policyDigital policy
WFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with the EU level of protection of personal data
-
Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
-
Advertising & policyCross-media measurementWFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
-
Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.
-
Advertising & policy2020’s top trends in food marketing regulation
Read more about "2020’s top trends in food marketing regulation"WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation
-
Advertising & policyDigital policyPrivacy & techDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
