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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Swiss advertisers launch price/performance index
Read more about "Swiss advertisers launch price/performance index"SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
Read more about "Publicis CEO headlines British Advertisers’ annual meeting"ISBA UK holds 116th edition of the ISBA Annual Lunch
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Brazilian brands look for purpose and transparency
Read more about "Brazilian brands look for purpose and transparency"ABA Brazil holds annual marketing conference
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Peruvians seek more effective marketing
Read more about "Peruvians seek more effective marketing"ANDA Peru holds 16th edition of their annual marketing conference
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Colombia rewards new marketing talent
Read more about "Colombia rewards new marketing talent"ANDA holds 11th edition of Effie Awards Colombia
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Portuguese explore “love” between brands and consumers
Read more about "Portuguese explore “love” between brands and consumers"APAN Portugal holds annual marketing event
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Turkish association turns 25
Read more about "Turkish association turns 25"RVD Turkey holds gala event for 25th anniversary
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Greek association honours corporate responsibility
Read more about "Greek association honours corporate responsibility"SDE Greece holds annual corporate responsibility excellence awards
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Swedish advertisers welcome new chairman
Read more about "Swedish advertisers welcome new chairman"Leif Börjesson is the new chairman of SA Sweden
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The Philippines celebrate marketing that make a difference
Read more about "The Philippines celebrate marketing that make a difference"PANA Philippines holds annual marketing effectiveness awards
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Programmatic high on brands’ agenda in Norway
Read more about "Programmatic high on brands’ agenda in Norway"ANFO Norway holds programmatic event
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Peruvians reward brands with purpose
Read more about "Peruvians reward brands with purpose"ANDA Peru holds annual ANDA Awards
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French brands evaluate relationship management
Read more about "French brands evaluate relationship management"UDA France releases results of CRM Barometer
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WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Read more about "WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role"Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
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Global Marketer WeekChange media management
Read more about "Change media management"Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency concerns, criminality, brand safety threats…all are major issues facing global media leaders today.
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WFA recruits Julia Kraft as marketing services manager
Read more about "WFA recruits Julia Kraft as marketing services manager"Julia’s main role at WFA will be to lead the IMC Forum and help manage the CMO Forum and Global Marketer Week, setting the agenda for discussion and approach to core global marketing issues.
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Global Marketer WeekPresident's AwardsWinners of the WFA President’s Awards 2017
Read more about "Winners of the WFA President’s Awards 2017"WFA holds President’s Awards at Global Marketer Week in Toronto
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Global Marketer Week
Highlights from the National Associations Council in Toronto
Read more about "Highlights from the National Associations Council in Toronto"WFA holds annual National Associations Council on the last day of Global Marketer Week 2017
