Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
MEDIA FORUM Meeting Overview London February 2016
Read more about "MEDIA FORUM Meeting Overview London February 2016"Meeting Headlines: 1. ‘Taking a longer and lateral view’ - silo busting to improve the understanding of a ‘Return’ 2. ‘If it’s not strategic, don’t do it yourself’ - responding to ‘media transformation’ decisions 3. ‘Modelling the future’ - long & short strokes required to succeed in an omnichannel world 4. Shedding some light on the US transparency debate
-
CDO FORUM Meeting Overview Hong Kong January 2016
Read more about "CDO FORUM Meeting Overview Hong Kong January 2016"Meeting headlines: 1. “Don’t boil the ocean” - considerations on the road to digital transformation 2. “Brand engagement NOT bribery and coercion” - the content marketing imperative
-
MEDIA FORUM Meeting Overview London December 2015
Read more about "MEDIA FORUM Meeting Overview London December 2015"Meeting headlines: 1. Global ad fraud: “the $64bn question” 2. Agencies on agencies: “What we can do in future to improve” 3. Media agencies vs clients: the big issues
-
CDO FORUM Meeting Overview Amsterdam October 2015
Read more about "CDO FORUM Meeting Overview Amsterdam October 2015"Meeting headlines: 1. “Hard-wiring digital into an organisation’s DNA” - steps to accelerate digital transformation 2. ‘SPARCS’ - a framework for transformation 3. “Upskilling the world” - developing a global search marketing capability programme 4. The future of search marketing - two predictions
-
Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore October 2015
Read more about "SOURCING FORUM Meeting Overview Singapore October 2015"Meeting headlines: 1. Understanding digital agency capabilities 2. Five ways procurement can help with roster management 3. Watch-outs when costing out agency SOWs 4. Sourcing digital: where to start?
-
MEDIA FORUM Meeting Overview NY October 2015
Read more about "MEDIA FORUM Meeting Overview NY October 2015"Meeting headlines: 1. ‘Not all partnerships are created equal’ - establishing the building blocks for sound global partnerships 2. ‘Disintermediating the agencies?’ - finding the right support infrastructure for your partnership 3. ‘Striking a balance’ - finding the right mix of central, regional and local involvement in your partnerships 4. ‘Modelling the future’ - the long & short modelling strokes required to succeed in an omnichannel world
-
CMO ForumIMC FORUM Meeting Overview London October 2015
Read more about "IMC FORUM Meeting Overview London October 2015"Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically
-
Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Zug September 2015
Read more about "SOURCING FORUM Meeting Overview Zug September 2015"Meeting headlines: 1. Sourcing within the digital “tech stack” 2. Best practice in Digital Asset Management 3. What digital marketing trends means for sourcing
-
CMO ForumIMC FORUM Meeting Overview Miami September 2015
Read more about "IMC FORUM Meeting Overview Miami September 2015"Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline
-
Marketing strategyMarketing strategyCMO FORUM Meeting Overview APAC September 2015
Read more about "CMO FORUM Meeting Overview APAC September 2015"The following is a brief overview of the first CMO FORUM in Asia focused on internal and external capabilities.
-
DIGITAL FORUM Meeting Overview Paris June 2015
Read more about "DIGITAL FORUM Meeting Overview Paris June 2015"Meeting headlines: 1. “Make a deposit NOT a withdrawal” - finding an authentic voice in real-time marketing 2. “Half of social is noise” - finding the tools that deliver business critical insights 3. “Art+science (hand-in-hand)” - key steps to becoming a data driven business
-
Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Shanghai June 2015
Read more about "SOURCING FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. Global vs. local sourcing in Asia 2. Remuneration: paying for performance 3. How procurement can build ad production efficiencies
-
MEDIA FORUM Meeting Overview Shanghai June 2015
Read more about "MEDIA FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. “Over-estimate the pace of change” - digital media management in China 2. The world's leading online video market - opportunities & challenges in a 'video-first' landscape 3. Building the right agency ecosystem & connections planning framework in China
-
Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview London May 2015
Read more about "SOURCING FORUM Meeting Overview London May 2015"Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”
-
MEDIA FORUM Meeting Overview Rome May 2015
Read more about "MEDIA FORUM Meeting Overview Rome May 2015"Meeting headlines: 1. “If you're too complicated you can't come to the party” - simplifying programmatic for in-house 2. “The non-pitch pitch” - a new approach to engineering greater media value 3. Global media deals - “knowing when to sign and when not to sign”
-
CMO ForumIMC FORUM Meeting Overview Singapore May 2015
Read more about "IMC FORUM Meeting Overview Singapore May 2015"Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be
-
MEDIA FORUM Meeting Overview Mumbai April 2015
Read more about "MEDIA FORUM Meeting Overview Mumbai April 2015"Meeting headlines: 1. “Find the metrics that really matter” - likes ≠engagement 2. “Joining the dots” - integrated agency management 3. “The two people interested in integration: client & customer” - developing stronger partnerships with agencies
-
CMO ForumIMC FORUM Meeting Overview London April 2015
Read more about "IMC FORUM Meeting Overview London April 2015"Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions
-
MEDIA FORUM Meeting Overview London February 2015
Read more about "MEDIA FORUM Meeting Overview London February 2015"Meeting headlines: 1. “It’s not the data you have, it’s the decisions you want to make” 2. Data-driven marketing: a step-by-step approach 3. Multiscreen marketing: “when agencies crack the revenue model, they’ll sell it to you” 4. Other items & actions
-
DIGITAL FORUM Meeting Overview Paris February 2015
Read more about "DIGITAL FORUM Meeting Overview Paris February 2015"Meeting Takeouts: 1. What is digital transformation 2. “Speak their language and walk in their shoes” - how to change mindsets and accelerate DT 3. Mapping the customer experience / decision journey & its role in digital transformation
-
Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2015
Read more about "SOURCING FORUM Meeting Overview Paris February 2015"Meeting headlines: 1. Digital is a transversal (not traditional) category 2. But PR is a “catch-all” category. 3. How to get your agency financial audits right. 4. Examine your 3rd party supplier costs in events.
- Previous page
- 1
- ...
- 12
- 13
- 14
- 15
- Next page
