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Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategyBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
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Marketing procurementMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.
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Trends & forecastsMarketing procurementMarketing procurementThe future of category management
Read more about "The future of category management" -
Marketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on Global Marketing Category Management
Read more about "Survey on Global Marketing Category Management"Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview London May 2015
Read more about "SOURCING FORUM Meeting Overview London May 2015"Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”
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Ad techMarketing procurementMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementMarketing procurementCMO ForumMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Agency managementMarketing procurementMarketing capabilitiesMarketing procurementSurvey on digital recruitment agencies used by clients
Read more about "Survey on digital recruitment agencies used by clients"Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Marketing procurementMarketing procurementBenchmark on cost variation in rate cards
Read more about "Benchmark on cost variation in rate cards"Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
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Marketing procurementMarketing procurementWebinar: Managing music rights more effectively
Read more about "Webinar: Managing music rights more effectively"Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music rights landscape, and what global marketers need to know to stay ahead of the curve
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Agency managementMarketing procurementMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2015
Read more about "SOURCING FORUM Meeting Overview Paris February 2015"Meeting headlines: 1. Digital is a transversal (not traditional) category 2. But PR is a “catch-all” category. 3. How to get your agency financial audits right. 4. Examine your 3rd party supplier costs in events.
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Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Marketing procurementMarketing procurementBenchmark on creative and digital agency rates 2015
Read more about "Benchmark on creative and digital agency rates 2015"Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended experiential and event agencies
Read more about "Benchmark on recommended experiential and event agencies"Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
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Marketing procurementMarketing procurementBenchmark on recommended ad production suppliers
Read more about "Benchmark on recommended ad production suppliers"Benchmark on recommended ad production networks and production adaptation companies.
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Marketing procurementMarketing procurementSurvey on sourcing events
Read more about "Survey on sourcing events"Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.
