Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Manifesto for Online Data Transparency
    News
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    WFA

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  2. WFA calls on brands to embrace culture of data transparency
    Press releases
    Digital policyMarketing strategyMarketing strategy

    WFA calls on brands to embrace culture of data transparency

    WFA

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data

    Read more about "WFA calls on brands to embrace culture of data transparency"
  3. Global viewability improves for video but display lags
    Press releases

    Global viewability improves for video but display lags

    WFA

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"
  4. WFA's position on Facebook / Cambridge Analytica revelations
    News

    WFA's position on Facebook / Cambridge Analytica revelations

    WFA

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."

    Read more about "WFA's position on Facebook / Cambridge Analytica revelations"
  5. 1,700 attend African Digital Summit in Casablanca
    News

    1,700 attend African Digital Summit in Casablanca

    WFA

    GAM launches platform to promote digital in Africa

    Read more about "1,700 attend African Digital Summit in Casablanca"
  6. British advertisers launch digital viewability standard
    News

    British advertisers launch digital viewability standard

    WFA

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  7. In the spotlight: JAA Japan’s Shinji Suzuki
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: JAA Japan’s Shinji Suzuki

    WFA

    Meet Shinji Suzuki, Senior Executive Director of JAA

    Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"
  8. Philippine association welcomes new president
    News

    Philippine association welcomes new president

    WFA

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  9. Norway celebrates marketing success stories
    News

    Norway celebrates marketing success stories

    WFA

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  10. Belgian advertisers launch transparency charter on GDPR
    News

    Belgian advertisers launch transparency charter on GDPR

    WFA

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  11. Press releases
    Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    WFA

    Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan

    Read more about "WFA announces first speakers for Global Marketer Week"
  12. In the spotlight: ISBA UK’s Phil Smith
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: ISBA UK’s Phil Smith

    WFA

    Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)

    Read more about "In the spotlight: ISBA UK’s Phil Smith"
  13. Turkish ad industry launches platform to fight ad fraud
    News

    Turkish ad industry launches platform to fight ad fraud

    WFA

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  14. French advertisers launch responsible marketing commitments
    News

    French advertisers launch responsible marketing commitments

    WFA

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  15. Swedish ad industry launches podcast measurement standards
    News

    Swedish ad industry launches podcast measurement standards

    WFA

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"
  16. Israel celebrates game changers in marketing
    News

    Israel celebrates game changers in marketing

    WFA

    IMA holds annual conference

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  17. Americans celebrate women changing stereotypes
    News

    Americans celebrate women changing stereotypes

    WFA

    Wonder Woman actress receives ANA #SeeHer Award

    Read more about "Americans celebrate women changing stereotypes"
  18. Canadian association appoints new senior staff
    News

    Canadian association appoints new senior staff

    WFA

    ACA welcomes Patrick Hotte and Christine Wilby

    Read more about "Canadian association appoints new senior staff"
  19. WFA DGX Guide to Data Transparency & GDPR
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    WFA DGX Guide to Data Transparency & GDPR

    WFA, Labmatik

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content, please log in to view this guide.

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  20. Turkey updates pledge on responsible advertising
    News

    Turkey updates pledge on responsible advertising

    WFA

    Revamped pledge now underpinned by common nutrition criteria and endorsed by government

    Read more about "Turkey updates pledge on responsible advertising"
  21. Ad industry drives growth in Spain
    News

    Ad industry drives growth in Spain

    WFA

    AEA Spain publishes findings of latest marketing study

    Read more about "Ad industry drives growth in Spain"