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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members

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  2.    Spanish launch guide to improve online user experience

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

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  3.    Finnish association changes its name

    Finnish association changes its name

    Mainostajien Liitto renames itself to Marketing Finland

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  4.    Slovak brands association merges with industry coalition on packaging and environment

    Slovak brands association merges with industry coalition on packaging and environment

    SZZV assumes leadership of merged associations

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  5.    Nigerians address business growth in a volatile economy

    Nigerians address business growth in a volatile economy

    ADVAN gathers local CMOs to tackle industry challenges

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  6.    Filipinos celebrate brands that “get personal”

    Filipinos celebrate brands that “get personal”

    Levi’s Philippines win Grand PANAta Award

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  7.    Italians unveil big data management initiative for marketers

    Italians unveil big data management initiative for marketers

    UPA’s “NESSIE” aims to help brands take back control of their data-driven marketing

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  8.    Unstereotype Alliance announces local chapters in South Africa and Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    Alliance members gather at Cannes Lions 2019

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  9.    Irish address data ethics in advertising

    Irish address data ethics in advertising

    Data ethics of growing importance for global advertisers

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  10.    French creative lab rewards emotional works against incivility

    French creative lab rewards emotional works against incivility

    Winning works of Creative Lab exhibited at Cannes Lions 2019

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  11.    Italians welcome new Director General

    Italians welcome new Director General

    Vittorio Meloni is the new Director General of the Italian Advertisers' Association

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  12.    Brazilians launch guide to combat harassment at events

    Brazilians launch guide to combat harassment at events

    New ABA handbook highlights best practices for brands on how to tackle harassment at events

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  13.    Dutch unveil new brand positioning and identity

    Dutch unveil new brand positioning and identity

    BVA repositions itself as “network of brand leaders”

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  14.    Spanish recognise university students for marketing effectiveness

    Spanish recognise university students for marketing effectiveness

    AEA announces winners of the first edition of the University Effectiveness Programme

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  15.    Moroccans elect new president

    Moroccans elect new president

    Youssef Cheikhi is the new president of the Moroccan Advertisers Association

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  16.    Cameroonians appoint new President

    Cameroonians appoint new President

    Jean Paul Tchomdou is the new president of the Cameroon Marketing Association

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  17.    26 advertiser associations gather in Lisbon
    Global Marketer Week

    26 advertiser associations gather in Lisbon

    WFA National Associations Council meeting closes Global Marketer Week 2019

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  18.    Swedish association welcomes new CEO

    Swedish association welcomes new CEO

    Hanna Riberdahl is the new CEO of the Swedish Advertisers

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  19.    French association changes its name

    French association changes its name

    UDA renames itself the brands association, l'Union des marques

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  20.    Kenyan association appoints new board

    Kenyan association appoints new board

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

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  21.    Indian advertisers address “the connectedness paradox”

    Indian advertisers address “the connectedness paradox”

    Advertising deemed as strong resource for changing perceptions

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