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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA research identifies Seven Deadly Sins of bad marketing

    Social media analysis reveals what really riles consumersPanel of experts seek to identify solutions

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  2. WFA reveals ground-breaking research into Africa's marketing challenges

    Global brands need to work harder to understand African consumers

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  3. WFA appoints Barclays marketer, David Wheldon, as new president

    New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell

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  4. WFA appoints Barclays marketer, David Wheldon, as new president

    New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell

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  5. WFA sees corporate membership rise by over 10%

    WFA News

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  6. US Marketers increasing spend on native advertising

    WFA News

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  7. Australian association strengthens leadership team

    WFA News

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  8. New Zealand and Belgium appoint new chairs

    WFA News

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  9. Indonesians release updated Code of Ethics

    WFA News

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  10. Spanish advertisers call for a new approach to tracking online ad spend

    WFA News

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  11. Philippines marketing magazine goes online

    WFA News

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  12. UK industry makes the case for advertising

    WFA News

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  13. Marketing strategyMarketing strategy

    Five priorities for media directors in 2015

    Jigsaw puzzleJigsaw puzzle

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  14. Outlook for 2015

    Distant signpost
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  15. US NGO publishes M2K guidelines

    WFA News

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  16. Join the National Associations Council in Marrakech on March 20!

    WFA News

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  17. Submit your nominations for a WFA President's Award 2015!

    WFA News

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  18. Zimbabwean Association joins WFA

    WFA News

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  19. Moroccans hold Digital Summit

    WFA News

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  20. Italians offer graduates free marcomms training

    WFA News

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  21. Interview with Swiss Association President

    WFA News

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