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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Italians welcome new Director General

    Italians welcome new Director General

    Vittorio Meloni is the new Director General of the Italian Advertisers' Association

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  2.    Brazilians launch guide to combat harassment at events

    Brazilians launch guide to combat harassment at events

    New ABA handbook highlights best practices for brands on how to tackle harassment at events

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  3.    Dutch unveil new brand positioning and identity

    Dutch unveil new brand positioning and identity

    BVA repositions itself as “network of brand leaders”

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  4.    Spanish recognise university students for marketing effectiveness

    Spanish recognise university students for marketing effectiveness

    AEA announces winners of the first edition of the University Effectiveness Programme

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  5.    Moroccans elect new president

    Moroccans elect new president

    Youssef Cheikhi is the new president of the Moroccan Advertisers Association

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  6.    Cameroonians appoint new President

    Cameroonians appoint new President

    Jean Paul Tchomdou is the new president of the Cameroon Marketing Association

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  7.    26 advertiser associations gather in Lisbon
    Global Marketer Week

    26 advertiser associations gather in Lisbon

    WFA National Associations Council meeting closes Global Marketer Week 2019

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  8.    Swedish association welcomes new CEO

    Swedish association welcomes new CEO

    Hanna Riberdahl is the new CEO of the Swedish Advertisers

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  9.    French association changes its name

    French association changes its name

    UDA renames itself the brands association, l'Union des marques

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  10.    Kenyan association appoints new board

    Kenyan association appoints new board

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

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  11.    Indian advertisers address “the connectedness paradox”

    Indian advertisers address “the connectedness paradox”

    Advertising deemed as strong resource for changing perceptions

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  12.    Belgium identifies 6 key industry trends

    Belgium identifies 6 key industry trends

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

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  13.    WFA launches Guide to Better Marketing
    Brand purposeMarketing strategyMarketing strategy

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

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  14.    Unstereotype Alliance launches in Brazil
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

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  15.    ANA sets up marketing certification programme

    ANA sets up marketing certification programme

    New online and on-demand programme aims to enhance marketers’ skill set

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  16.    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  17.    Roles are changing in advertising in Turkey

    Roles are changing in advertising in Turkey

    Advertising deemed as strong resource for changing perceptions

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  18.    French advertisers commit to a more responsible digital ecosystem

    French advertisers commit to a more responsible digital ecosystem

    15 big advertisers announce support of France’s Digital Ad Trust

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  19.    Consumers reward the best advertising campaigns in Japan

    Consumers reward the best advertising campaigns in Japan

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

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  20.    Swedish advertisers launch transparency guide

    Swedish advertisers launch transparency guide

    New guide addresses ad fraud, brand safety, viewability issues

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  21.    Norway celebrates the “beekeepers” of advertising effectiveness

    Norway celebrates the “beekeepers” of advertising effectiveness

    ANFO rewards marketing campaigns that create value for business and brands

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