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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Belgium identifies 6 key industry trends
    News

    Belgium identifies 6 key industry trends

    WFA

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

    Read more about "Belgium identifies 6 key industry trends"
  2. WFA launches Guide to Better Marketing
    News
    Brand purposeMarketing strategyMarketing strategy

    WFA launches Guide to Better Marketing

    WFA

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

    Read more about "WFA launches Guide to Better Marketing"
  3. Unstereotype Alliance launches in Brazil
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    WFA

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  4. ANA sets up marketing certification programme
    News

    ANA sets up marketing certification programme

    WFA

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"
  5. 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    News
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    WFA

    APAN unveils Value of Advertising study

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  6. Roles are changing in advertising in Turkey
    News

    Roles are changing in advertising in Turkey

    WFA

    Advertising deemed as strong resource for changing perceptions

    Read more about "Roles are changing in advertising in Turkey"
  7. French advertisers commit to a more responsible digital ecosystem
    News

    French advertisers commit to a more responsible digital ecosystem

    WFA

    15 big advertisers announce support of France’s Digital Ad Trust

    Read more about "French advertisers commit to a more responsible digital ecosystem"
  8. Consumers reward the best advertising campaigns in Japan
    News

    Consumers reward the best advertising campaigns in Japan

    WFA

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

    Read more about "Consumers reward the best advertising campaigns in Japan"
  9. Swedish advertisers launch transparency guide
    News

    Swedish advertisers launch transparency guide

    WFA

    New guide addresses ad fraud, brand safety, viewability issues

    Read more about "Swedish advertisers launch transparency guide"
  10. Norway celebrates the “beekeepers” of advertising effectiveness
    News

    Norway celebrates the “beekeepers” of advertising effectiveness

    WFA

    ANFO rewards marketing campaigns that create value for business and brands

    Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"
  11. WFA unveils event lineup and speakers for Global Marketer Conference
    News
    Global Marketer Week

    WFA unveils event lineup and speakers for Global Marketer Conference

    WFA

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March

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  12. How can marketing change the world for the better?
    News
    Brand purposeGlobal Marketer Week

    How can marketing change the world for the better?

    WFA

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

    Read more about "How can marketing change the world for the better?"
  13. How can policy and marketing functions align?
    News
    Advertising & policyDigital policyGlobal Marketer Week

    How can policy and marketing functions align?

    WFA

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

    Read more about "How can policy and marketing functions align?"
  14. Exploring the global marketing organisation of the future
    News
    Global Marketer WeekCMO Forum

    Exploring the global marketing organisation of the future

    WFA

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

    Read more about "Exploring the global marketing organisation of the future"
  15. Evolving marketing procurement beyond costs
    News
    Marketing procurementMarketing procurement

    Evolving marketing procurement beyond costs

    WFA

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

    Read more about "Evolving marketing procurement beyond costs"
  16. Putting the Media Charter into action
    News
    Global Marketer Week

    Putting the Media Charter into action

    WFA

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  17. Nine out of ten marketers in APAC buy media programmatically
    NewsBenchmark
    Trends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    WFA

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  18. WFA hires Max Schmidt and Joel Gan
    News
    Marketing structure

    WFA hires Max Schmidt and Joel Gan

    WFA

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

    Read more about "WFA hires Max Schmidt and Joel Gan"
  19. WFA welcomes the global expansion of the Better Ads Standards
    News
    Advertising & policyDigital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    WFA

    Ad formats deemed unacceptable by consumers to be banned worldwide

    Read more about "WFA welcomes the global expansion of the Better Ads Standards"
  20. China looks back at 40 years of brand building
    News
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    WFA

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  21. Australian association strengthens guidance on body image
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    WFA

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on body image"