Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyData governancePrivacy & techThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
-
Advertising & policyInclusive marketingDutch ad industry launches diversity fund and programme
Read more about "Dutch ad industry launches diversity fund and programme"bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands
-
Advertising & policyInclusive marketingTime to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
-
Advertising & policyInclusive marketingPutting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate
-
Advertising & policyInclusive marketingGCC association to LEAD change in the ad industry
Read more about "GCC association to LEAD change in the ad industry"ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry
-
Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
-
Advertising & policyTrends & forecastsCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
-
Advertising & policyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies on hate speech.
-
Advertising & policyDigital policyDSA task force Meeting Overview (June 2020)
Read more about "DSA task force Meeting Overview (June 2020)"The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
-
Advertising & policyCannes LionsInclusive marketingIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.
-
Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
-
Advertising & policyDigital policyData governancePrivacy & techWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
-
Advertising & policy
Advertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
-
Advertising & policy
Joint WFA-TIE position: product placement under the revised AVMSD
Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)
-
Advertising & policyInclusive marketingU.S. ad industry calls for immediate action on diversity and inclusion
Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
-
Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (May 2020)
Read more about "RAC Programme Meeting Overview (May 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
-
Advertising & policyInclusive marketingUN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action
-
Advertising & policyInclusive marketingUnstereotype Alliance launches in Japan
Read more about "Unstereotype Alliance launches in Japan"Founding members are Japan Advertisers Association (JAA) and Nikkei
-
Advertising & policyInclusive marketingUK ad industry unveils new inclusion group and hub
Read more about "UK ad industry unveils new inclusion group and hub"ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives
-
Advertising & policyDigital policyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
-
Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
