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Brand reputationMarketing operationsDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
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CreativityEffie Awards launches in Pakistan
Read more about "Effie Awards launches in Pakistan"PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
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Marketing effectivenessMarketing capabilitiesStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Ukonwa Ojo
Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Marc Pritchard
Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Keith Weed
Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Raja Rajamannar
Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Airbnb, Panasonic, Shiseido join WFA
Read more about "Airbnb, Panasonic, Shiseido join WFA"New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.
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WFA statement on the '3ve' ad fraud schemes takedown
Read more about "WFA statement on the '3ve' ad fraud schemes takedown"WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.
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Advertising & policyInclusive marketingOnly 10% of voiceovers in Turkey are female, research shows
Read more about "Only 10% of voiceovers in Turkey are female, research shows"RVD’s gender representation survey finds ad industry still has a long way to go
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Marketing structure
Charter on responsible advertising launched in Belgium
Read more about "Charter on responsible advertising launched in Belgium"In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.
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Marketing structureSingaporean association names new president
Read more about "Singaporean association names new president"Edwin Teoh is the new president of SAA
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CreativityMarketing strategyMarketing capabilitiesMarketing strategyFashion brand Diesel wins Golden Drum 2018
Read more about "Fashion brand Diesel wins Golden Drum 2018"The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.
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CreativityMarketing capabilitiesCreativity is more important than data, say four out of 10 Norwegian advertisers
Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"Big Advertiser Report findings released at ANFO’s annual conference
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CreativityMobility campaign wins top award in Spain
Read more about "Mobility campaign wins top award in Spain"Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.
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CreativityCampaign about ‘indoor generation’ awarded in Denmark
Read more about "Campaign about ‘indoor generation’ awarded in Denmark"Danish roof and skylights manufacturing company wins True Award Grand Prix
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Marketing structureWFA recruits Caroline Pathy to support flagship CMO network
Read more about "WFA recruits Caroline Pathy to support flagship CMO network"WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s flagship network for global Chief Marketing Officers, the CMO Forum.
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Dutch association welcomes new managing director
Read more about "Dutch association welcomes new managing director"Henriette van Swinderen is the new director of BVA
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British advertisers unveil new influencer contracts
Read more about "British advertisers unveil new influencer contracts"ISBA takes a tougher stance on content labelling and fake followers
