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Global Marketer WeekWFA unveils event lineup and speakers for Global Marketer Conference
Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March
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Brand purposeGlobal Marketer WeekHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Advertising & policyDigital policyGlobal Marketer WeekHow can policy and marketing functions align?
Read more about "How can policy and marketing functions align?"The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Global Marketer WeekCMO ForumExploring the global marketing organisation of the future
Read more about "Exploring the global marketing organisation of the future"The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Marketing procurementMarketing procurementEvolving marketing procurement beyond costs
Read more about "Evolving marketing procurement beyond costs"How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Global Marketer WeekPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Trends & forecastsNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Marketing structureWFA hires Max Schmidt and Joel Gan
Read more about "WFA hires Max Schmidt and Joel Gan"Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Advertising & policyDigital policyValue of advertisingWFA welcomes the global expansion of the Better Ads Standards
Read more about "WFA welcomes the global expansion of the Better Ads Standards"Ad formats deemed unacceptable by consumers to be banned worldwide
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Marketing structureMarketing capabilitiesChina looks back at 40 years of brand building
Read more about "China looks back at 40 years of brand building"CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
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Advertising & policyInclusive marketingAustralian association strengthens guidance on body image
Read more about "Australian association strengthens guidance on body image"AANA updates Code of Ethics
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Brand reputationMarketing operationsDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
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CreativityEffie Awards launches in Pakistan
Read more about "Effie Awards launches in Pakistan"PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
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Marketing effectivenessMarketing capabilitiesStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Ukonwa Ojo
Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Marc Pritchard
Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Keith Weed
Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Raja Rajamannar
Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Airbnb, Panasonic, Shiseido join WFA
Read more about "Airbnb, Panasonic, Shiseido join WFA"New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.
