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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    The decision was announced during a keynote at a joint event on digital privacy and governance

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  2.    U.S. ad industry launches data transparency label

    U.S. ad industry launches data transparency label

    New cross-industry initiative aims to help industry stakeholders better leverage data in a responsible manner

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  3.    Argentina launches pledge on marketing to children

    Argentina launches pledge on marketing to children

    New pledge underpinned by EU pledge nutrition criteria and national dietary guidelines

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  4.    Belgian association publishes Digital Media Charter

    Belgian association publishes Digital Media Charter

    Belgian advertisers subscribe to the principles of WFA’s Global Media Charter

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  5.    Advertiser associations gather in London

    Advertiser associations gather in London

    WFA holds second National Associations Council of 2018, co-hosted by ISBA

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  6.    Stakeholders including WFA develop voluntary code on disinformation

    Stakeholders including WFA develop voluntary code on disinformation

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online disinformation.

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  7.    WFA welcomes new global marketing code

    WFA welcomes new global marketing code

    WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world and expands rules in the digital realm.

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  8.    Advertiser associations meet in Lima

    Advertiser associations meet in Lima

    ANDA Peru hosts 2018 LATAM regional meeting

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  9.    Indian association re-elects Sunil Kataria as chairman

    Indian association re-elects Sunil Kataria as chairman

    ISA appoints new board

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  10.    Norwegian advertisers launch platform to improve client-agency partnerships

    Norwegian advertisers launch platform to improve client-agency partnerships

    ANFO plans to establish simplified best practice for pitch processes

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  11.    Danish association welcomes new CEO

    Danish association welcomes new CEO

    Holger Wilcks is the new managing director of Dansk Annoncørforening

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  12.    Brazilian association CEO named 'Marketing Citizen' of the Year
    Marketing strategyMarketing strategy

    Brazilian association CEO named 'Marketing Citizen' of the Year

    ABA's Sandra Martinelli is the first association head to receive the Brazilian award

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  13.    WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
    Global Marketer of the Year

    WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers

    WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.

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  14.    ANA updates media agency contract template

    ANA updates media agency contract template

    Template includes new provisions and revised definitions intended to ensure greater transparency

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  15.    Australian ad industry releases guidance on digital advertising

    Australian ad industry releases guidance on digital advertising

    New AANA guide addresses key issues in the digital advertising value chain

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  16.    Filipinos celebrate the best in brand building

    Filipinos celebrate the best in brand building

    PANA turns 60

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  17.    Argentina applauds successful brand comebacks

    Argentina applauds successful brand comebacks

    CAA celebrates Advertiser’s Day in Argentina

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  18.    British advertisers launch influencer research and toolkit

    British advertisers launch influencer research and toolkit

    ISBA holds influencer event

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  19.    Dutch ad industry issues tender for new cross-media audience measurement

    Dutch ad industry issues tender for new cross-media audience measurement

    BVA and other industry stakeholders release RfP

    Read more about "Dutch ad industry issues tender for new cross-media audience measurement"
  20.    GCC association tackles gender stereotypes in ads and advertising to children
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    ABG elects new board

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  21.    Australian association strengthens guidance on gender stereotypes
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    AANA updates Code of Ethics

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