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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA statement on the '3ve' ad fraud schemes takedown

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.

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  2.    Only 10% of voiceovers in Turkey are female, research shows
    Advertising & policyInclusive marketing

    Only 10% of voiceovers in Turkey are female, research shows

    RVD’s gender representation survey finds ad industry still has a long way to go

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  3.    Charter on responsible advertising launched in Belgium
    Marketing structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

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  4.    Singaporean association names new president
    Marketing structure

    Singaporean association names new president

    Edwin Teoh is the new president of SAA

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  5.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing strategyMarketing capabilitiesMarketing strategy

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.

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  6.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  7.    Mobility campaign wins top award in Spain
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.

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  8.    Campaign about ‘indoor generation’ awarded in Denmark
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    Danish roof and skylights manufacturing company wins True Award Grand Prix

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  9.    WFA recruits Caroline Pathy to support flagship CMO network
    Marketing structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s flagship network for global Chief Marketing Officers, the CMO Forum.

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  10.    Dutch association welcomes new managing director

    Dutch association welcomes new managing director

    Henriette van Swinderen is the new director of BVA

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  11.    British advertisers unveil new influencer contracts

    British advertisers unveil new influencer contracts

    ISBA takes a tougher stance on content labelling and fake followers

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  12.    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    The decision was announced during a keynote at a joint event on digital privacy and governance

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  13.    U.S. ad industry launches data transparency label

    U.S. ad industry launches data transparency label

    New cross-industry initiative aims to help industry stakeholders better leverage data in a responsible manner

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  14.    Argentina launches pledge on marketing to children

    Argentina launches pledge on marketing to children

    New pledge underpinned by EU pledge nutrition criteria and national dietary guidelines

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  15.    Belgian association publishes Digital Media Charter

    Belgian association publishes Digital Media Charter

    Belgian advertisers subscribe to the principles of WFA’s Global Media Charter

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  16.    Advertiser associations gather in London

    Advertiser associations gather in London

    WFA holds second National Associations Council of 2018, co-hosted by ISBA

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  17.    Stakeholders including WFA develop voluntary code on disinformation

    Stakeholders including WFA develop voluntary code on disinformation

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online disinformation.

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  18.    WFA welcomes new global marketing code

    WFA welcomes new global marketing code

    WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world and expands rules in the digital realm.

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  19.    Advertiser associations meet in Lima

    Advertiser associations meet in Lima

    ANDA Peru hosts 2018 LATAM regional meeting

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  20.    Indian association re-elects Sunil Kataria as chairman

    Indian association re-elects Sunil Kataria as chairman

    ISA appoints new board

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  21.    Norwegian advertisers launch platform to improve client-agency partnerships

    Norwegian advertisers launch platform to improve client-agency partnerships

    ANFO plans to establish simplified best practice for pitch processes

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