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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Regulatory Tracker: Gen AI Transparency Obligations
    Briefings & position papers
    Advertising & policy

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    WFA

    An overview of AI transparency obligations key markets globally

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  2. Tackling the nitty gritty of Generative AI
    Report
    Marketing technologyAIMarketing technology

    Tackling the nitty gritty of Generative AI

    Gabrielle Robitaille

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to take advantage of the opportunities, says WFA Associate Director, Digital Policy, Gabrielle Robitaille.

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