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Inclusive marketingSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
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Case study | Motor Neurone Disease New Zealand: David’s Unusables
Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
This article was originally published in Contagious I/O on 17 June 2022
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Advertising & policyInclusive marketingCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally published in Contagious I/O on 3 March 2022
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Advertising & policyInclusive marketingCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally published in Contagious on 8 April 2022
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Advertising & policyInclusive marketingWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
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Challenging the stigma around disability
Read more about "Challenging the stigma around disability"Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.
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Setting goals and targets on Disability Inclusion
Read more about "Setting goals and targets on Disability Inclusion"Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.
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Advertising & policyInclusive marketingCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.
This article was originally published in Contagious I/O on 11 April 2022
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Advertising & policyInclusive marketingCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation
This article was originally published in Contagious on 9 April 2022
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
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Advertising & policyInclusive marketingWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
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Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
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Advertising & policyInclusive marketing
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
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Advertising & policyInclusive marketingWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
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Inclusive marketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
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Inclusive marketingCase study | Warner Music Group: Saylists
Read more about "Case study | Warner Music Group: Saylists"Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally published in Contagious I/O on 3 June 2021
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Inclusive marketingMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI
Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.
National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.
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Advertising & policyInclusive marketingUK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
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Inclusive marketingWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.
Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.
