Posts about Inclusive marketing in the workplace

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Video
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.

    Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"
  2. Global DEI Census extended until 30 April
    NewsPress releasesBenchmark
    Advertising & policyInclusive marketing

    Global DEI Census extended until 30 April

    WFA

    Marketing professionals can share their workplace experiences until 30 April

    Survey runs globally with support of world’s biggest industry associations

    Read more about "Global DEI Census extended until 30 April"
  3. Global marketing industry launches 2023 DEI Census
    NewsPress releasesBenchmark
    Advertising & policyInclusive marketing

    Global marketing industry launches 2023 DEI Census

    WFA

    Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey

    Survey to run globally with support of world’s biggest industry associations

    Read more about "Global marketing industry launches 2023 DEI Census"
  4. All you need to know about the Global DEI Census 2023
    Expert opinion
    Advertising & policyInclusive marketing

    All you need to know about the Global DEI Census 2023

    WFA

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.

    Read more about "All you need to know about the Global DEI Census 2023"
  5. Making the numbers count
    Expert opinion
    Advertising & policyInclusive marketing

    Making the numbers count

    Ranjay Radhakrishnan

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

    Read more about "Making the numbers count"
  6. WFA names new Global Diversity Ambassadors
    News
    Inclusive marketing

    WFA names new Global Diversity Ambassadors

    WFA

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive

    The four will play a strategic role in helping shape WFA’s priorities and agenda

    Read more about "WFA names new Global Diversity Ambassadors"
  7. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  8. Putting wages on an equal footing
    Expert opinion
    Advertising & policyInclusive marketing

    Putting wages on an equal footing

    Michele Prota

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

    Read more about "Putting wages on an equal footing"
  9. Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Expert opinion
    Advertising & policyInclusive marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    WFA

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  10. Global marketing industry rallies behind second Global DEI Census in March 2023
    Press releases
    Advertising & policyInclusive marketing

    Global marketing industry rallies behind second Global DEI Census in March 2023

    WFA

    The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In. 

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  11. Spotlight: Consumer insights through a diversity and inclusion lens
    Video
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    WFA

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  12. WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    WFA

    Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

    Resource provides “ideas to steal” from successful initiatives that companies can adopt

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  13. Supporting employees balance work and life responsibilities
    Case studies
    Inclusive marketing

    Supporting employees balance work and life responsibilities

    WFA

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.

    Read more about "Supporting employees balance work and life responsibilities"
  14. ANA unveils guidelines for working with diverse suppliers
    NewsGuides & templates
    Advertising & policyInclusive marketing

    ANA unveils guidelines for working with diverse suppliers

    WFA

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI strategy

    Read more about "ANA unveils guidelines for working with diverse suppliers"
  15. Diversity: From Agency to Ads
    Report
    Inclusive marketing

    Diversity: From Agency to Ads

    R3

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  16. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  17. Is it an advantage to be a woman in marketing?
    Expert opinion
    Advertising & policyInclusive marketing

    Is it an advantage to be a woman in marketing?

    Arwa Mahdawi

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  18. Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    News
    Advertising & policyInclusive marketing

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    WFA

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  19. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Will Gilroy, Camelia Cristache-Podgorean

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  20. BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    WFA

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  21. Marketing industry launches first-ever global diversity and inclusion census
    NewsPress releasesBenchmark
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    WFA

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"