Posts about Latin America

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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  2. RAC Programme meeting overview (July 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

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  3. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

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  4. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  5. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

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  6. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

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  7. Benchmark on Decentralised Media Agency Recommendations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  8. Benchmark on Recommended search agencies in LATAM
    Benchmark
    Agency managementCMO Forum

    Benchmark on Recommended search agencies in LATAM

    WFA

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

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  9. Marketing in LATAM survey results
    Benchmark
    Marketing structure

    Marketing in LATAM survey results

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  10. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

    Read more about "Benchmark on recommended global content agencies"
  11. Benchmark on media agency rate
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on media agency rate

    WFA

    Benchmarked media agency rates by role for Germany, UK and US.

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  12. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  13. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"