Posts about Marketing Capability Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Capability Forum Overview (October 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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  2. Benchmark: Vision/mission/philosophy statements for the marketing team
    Benchmark
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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  3. Benchmark: Recommended Training Providers
    Benchmark

    Benchmark: Recommended Training Providers

    WFA

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members. 

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  4. Capability Forum Overview (June 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (June 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

    Read more about "Capability Forum Overview (June 2021)"
  5. Benchmark: Marketing Capability Programmes
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA

    WFA member survey on Marketing Capability Programmes

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