Posts about Marketing Capability Forum

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Recommended online training platforms (digital marketing skills)
    Benchmark
    CMO ForumMarketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  2. WFA publishes marketing capabilities playbook
    News
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    WFA

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability leaders

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  3. The First 100 Days of a Marketing Capability Leader
    Report
    CMO ForumMarketing capabilities

    The First 100 Days of a Marketing Capability Leader

    WFA

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?

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  4. Capability Forum Overview (October 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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  5. Benchmark: Vision/mission/philosophy statements for the marketing team
    Benchmark
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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  6. Benchmark: Recommended Training Providers
    Benchmark

    Benchmark: Recommended Training Providers

    WFA

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members. 

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  7. Capability Forum Overview (June 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (June 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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  8. Benchmark: Marketing Capability Programmes
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA

    WFA member survey on Marketing Capability Programmes

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