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Agency managementMarketing procurementMarketing procurementRemuneración de agencias Latam
Read more about "Remuneración de agencias Latam"El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica.
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CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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Influencer marketingBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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French industry addresses concerns in open letter to Google
Read more about "French industry addresses concerns in open letter to Google"Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation
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Argentina welcomes new board
Read more about "Argentina welcomes new board"CAA re-elects Philip Pérez as President
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Intelligence by Zenith
Read more about "Global Intelligence by Zenith"Data & insights for the new age of communication from our Global Marketer Week partners at Zenith
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Global Marketer WeekWFA unveils final speakers for Global Marketer Week
Read more about "WFA unveils final speakers for Global Marketer Week"Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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EASA Digital Blue Book (2017)
Read more about "EASA Digital Blue Book (2017)" -
Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Advertising & policyBrand purposeBrand reputationInclusive marketingWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
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10 things to watch in 2018
Read more about "10 things to watch in 2018"From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things to watch in 2018.
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Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Global Marketer of the YearMarketing with purpose: Mars' Jane Wakely
Read more about "Marketing with purpose: Mars' Jane Wakely"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Trends & forecastsBrand purposeBrand reputationGlobal Marketer WeekProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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