Posts about National Advertiser Associations

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. What are national associations doing on influencer marketing?
    News

    What are national associations doing on influencer marketing?

    WFA

    Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing

    Read more about "What are national associations doing on influencer marketing?"
  2. RVD’s Ahmet Pura appointed first president of new TÜREK Union
    News

    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    WFA

    Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World

    Read more about "RVD’s Ahmet Pura appointed first president of new TÜREK Union"
  3. WFA President’s Awards recognise five key industry initiatives in 2025
    News
    President's Awards

    WFA President’s Awards recognise five key industry initiatives in 2025

    WFA

    Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.

    Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"
  4. ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
    Expert opinion

    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    Phil Smith

    Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

    Read more about "ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”"
  5. ANA’s 2024 programmatic benchmark study: progress but challenges remain
    News

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    WFA

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers

    Read more about "ANA’s 2024 programmatic benchmark study: progress but challenges remain"
  6. APAN brings Effie Awards to Portugal
    News
    Marketing effectiveness

    APAN brings Effie Awards to Portugal

    WFA

    APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella

    Read more about "APAN brings Effie Awards to Portugal"
  7. German association publishes annual trend barometer
    News

    German association publishes annual trend barometer

    WFA

    Advertisers anticipate growth in 2025 amid economic challenges

    Read more about "German association publishes annual trend barometer"
  8. Australian association launches new environmental claims code
    News
    Advertising & policy

    Australian association launches new environmental claims code

    WFA

    From 1 March, Australian advertisers will have to back up environmental claims with clear evidence

    Read more about "Australian association launches new environmental claims code"
  9. In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
    Expert opinion

    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    Elzbieta Gorajewska

    Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

    Read more about "In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska"
  10. How are national associations empowering advertisers through AI?
    Expert opinion
    AI

    How are national associations empowering advertisers through AI?

    WFA

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

    Read more about "How are national associations empowering advertisers through AI?"
  11. ANA launches final week of learning for 2024

    ANA launches final week of learning for 2024

    WFA

    WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.

    Read more about "ANA launches final week of learning for 2024"
  12. The Ritbot tackles marketers’ deepest fears
    News
    AI

    The Ritbot tackles marketers’ deepest fears

    WFA

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the Ritbot.

    Read more about "The Ritbot tackles marketers’ deepest fears"
  13. WFA names new chairs for Insight Forum and National Associations Council
    News
    Media & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    WFA

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations Council.

    Read more about "WFA names new chairs for Insight Forum and National Associations Council"
  14. National associations to meet in Helsinki and Bogotá
    News

    National associations to meet in Helsinki and Bogotá

    WFA

    Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin America.

    Read more about "National associations to meet in Helsinki and Bogotá"
  15. ANA to hold Global Day of Learning
    News

    ANA to hold Global Day of Learning

    WFA

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

    Read more about "ANA to hold Global Day of Learning"
  16. Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
    News

    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    WFA

    New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson

    Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"
  17. News
    Advertising & policyInclusive marketing

    UK ad industry unveils results of All In Census 2023

    WFA

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

    Read more about "UK ad industry unveils results of All In Census 2023"
  18. Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
    News
    Advertising & policySustainability

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    WFA

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition

    Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"
  19. National industry associations from 25 countries gather in Istanbul
    Event reports
    Cross-media measurementGlobal Marketer WeekInclusive marketingHalo

    National industry associations from 25 countries gather in Istanbul

    WFA

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable growth

    Read more about "National industry associations from 25 countries gather in Istanbul"
  20. UK programmatic audit suggests improvements in online advertising transparency
    Expert opinion

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O’Brien

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study

    Read more about "UK programmatic audit suggests improvements in online advertising transparency"
  21. Greek association strengthens local Planet Pledge efforts with the addition of four new members
    News

    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    WFA

    WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change

    Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"