Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    National Associations in India, UK, Norway and Morocco change leadership

    National Associations in India, UK, Norway and Morocco change leadership

    Four national associations have announced significant leadership transitions.

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  2.    Call for submissions: WFA President’s Awards 2026
    President's Awards

    Call for submissions: WFA President’s Awards 2026

    WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.

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  3.    In the spotlight: Raffaele Pastore - Italian Advertisers' Association
    Marketing effectiveness

    In the spotlight: Raffaele Pastore - Italian Advertisers' Association

    From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.

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  4.    First speakers announced for Global Marketer Conference 2026
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

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  5.    WFA holds LATAM regional meeting in Montevideo
    Brand purpose

    WFA holds LATAM regional meeting in Montevideo

    WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.

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  6.    ABA Brazil publishes guidance on OOH metrics

    ABA Brazil publishes guidance on OOH metrics

    Guide aims to address marketers’ need for accurate and reliable Out of Home (OOH) metrics

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  7.    WFA holds LATAM Regional Meeting in Montevideo
    Advertising & policy

    WFA holds LATAM Regional Meeting in Montevideo

    Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.

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  8.    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

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  9.    Associations in GCC and Switzerland elect new leadership

    Associations in GCC and Switzerland elect new leadership

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

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  10.    What are national associations doing on influencer marketing?

    What are national associations doing on influencer marketing?

    Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing

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  11.    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World

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  12.    WFA President’s Awards recognise five key industry initiatives in 2025
    President's Awards

    WFA President’s Awards recognise five key industry initiatives in 2025

    Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.

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  13.    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

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  14.    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers

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  15.    APAN brings Effie Awards to Portugal
    Marketing effectiveness

    APAN brings Effie Awards to Portugal

    APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella

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  16.    German association publishes annual trend barometer

    German association publishes annual trend barometer

    Advertisers anticipate growth in 2025 amid economic challenges

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  17.    Australian association launches new environmental claims code
    Advertising & policy

    Australian association launches new environmental claims code

    From 1 March, Australian advertisers will have to back up environmental claims with clear evidence

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  18.    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

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  19.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

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  20.    ANA launches final week of learning for 2024

    ANA launches final week of learning for 2024

    WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.

    Read more about "ANA launches final week of learning for 2024"
  21.    The Ritbot tackles marketers’ deepest fears
    AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the Ritbot.

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