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A WFA session around how to embed true representation across the entire marketing process
Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally published in Contagious I/O on 22 April 2022.
Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.
Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.
NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying meltal health condition of many marketing professionals.
New framework details potential issues and opportunities in key areas
The guide has been developed by the European Association of Communication Agencies (EACA)
Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally published in Contagious I/O on 3 June 2021
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI
Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.
National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.
Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021
Comprehensive framework details potential issues at every stage of the creative process
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support