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Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.
A WFA session around how to embed true representation across the entire marketing process
How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This article was originally published in Contagious I/O on 16 June 2022
Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was originally published in Contagious I/O on 24 June 2022
Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This article was originally published in Contagious I/O on 27 April 2022
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was originally published in Contagious I/O on 15 December 2021
New framework details potential issues and opportunities in key areas
The guide has been developed by the European Association of Communication Agencies (EACA)
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This article was originally published in Contagious I/O on 20 August 2021
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage
This article was originally published in Contagious I/O on 3 September 2021
Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally published in Contagious I/O on 4 October 2021
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players
This article was originally published in Contagious I/O on 23 September 2021
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally published in Contagious I/O on 23 September 2021
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O on 19 June 2021