Posts about Social media marketing

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Driving digital transformation through social newsrooms
    Video

    Webinar: Driving digital transformation through social newsrooms

    WFA, Brilliant Noise

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.

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  2. Unlocking brand value with social communities
    Report
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

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  3. Survey results on global social media marketing: 2016
    Benchmark
    Ad tech

    Survey results on global social media marketing: 2016

    WFA

    WFA survey looking at a number of critical areas relating to social media marketing.

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  4. Building Social Communities
    Report
    Influencer marketingCMO Forum

    Building Social Communities

    WFA, STATSIT

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

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