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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Italian advertisers launch KPIs project globally

    Italian advertisers launch KPIs project globally

    UPA project presented at the WFA National Associations Council meeting in Tokyo

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  2.    China association appoints new board

    China association appoints new board

    Dr. Yang Hanping re-elected as CANA president

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  3.    Norwegians tackle ad industry delusions

    Norwegians tackle ad industry delusions

    “The Ad Contrarian” headlines ANFO programmatic event

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  4.    French industry addresses concerns in open letter to Google

    French industry addresses concerns in open letter to Google

    Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation

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  5.    Zimbabwe unveils the country’s ‘superbrands’

    Zimbabwe unveils the country’s ‘superbrands’

    MAZ recognises the country’s top 200 brands

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  6.    Turkish association re-elects Ahmet Pura as chairman

    Turkish association re-elects Ahmet Pura as chairman

    RVD appoints new board

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  7.    Argentina welcomes new board

    Argentina welcomes new board

    CAA re-elects Philip Pérez as President

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  8.    National advertiser associations gather in Tokyo
    Global Marketer Week

    National advertiser associations gather in Tokyo

    WFA National Associations Council meeting closes Global Marketer Week 2018

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  9.    Brazilian advertisers name new board

    Brazilian advertisers name new board

    New appointments as part of ABA’s 2020 project

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  10.    WFA unveils final speakers for Global Marketer Week
    Global Marketer Week

    WFA unveils final speakers for Global Marketer Week

    Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan

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  11.    EU Pledge launches accountability mechanism

    EU Pledge launches accountability mechanism

    Members of the public will now be able to question the compliance of EU Pledge members

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  12.    Chilean association launches forum on gender stereotypes in advertising

    Chilean association launches forum on gender stereotypes in advertising

    ANDA organises first Women and Communication Forum

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  13.    Japanese association releases guidelines for production contracts

    Japanese association releases guidelines for production contracts

    JAA working group aims to improve industry work culture

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  14.    Australian advertisers launch advertising sentiment index

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

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  15.    Finnish association welcomes new chairman

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

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  16.    Israel association appoints deputy CEO

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

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  17.    WFA Manifesto for Online Data Transparency
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

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  18.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."

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  19.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

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  20.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

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  21.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

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