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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    DGX meeting overview (February 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  2.    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
    Advertising & policy

    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase

    This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.

    Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"
  3.    WFA Priorities for the AVMSD Transposition
    Advertising & policyDigital policy

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

    Read more about "WFA Priorities for the AVMSD Transposition"
  4.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  5.    Marketing leaders take action on harmful online content
    Advertising & policy

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety.

    Read more about "Marketing leaders take action on harmful online content"
  6.    Colombia’s bid for self-regulation given the thumbs-up
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  7.    YouTube prohibits all food and beverage ads next to kids content as of today
    Advertising & policy

    YouTube prohibits all food and beverage ads next to kids content as of today

    The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.

    Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"
  8.    DGX Benchmark: Standard Contractual Clauses
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  9.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  10.    DGX Benchmark: CCPA and online behavioural advertising
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX Benchmark: CCPA and online behavioural advertising

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"
  11.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  12.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

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  13.    Unstereotype Alliance launches in Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

    Read more about "Unstereotype Alliance launches in Turkey"
  14.    The UK launches cross-media measurement programme
    Advertising & policyCross-media measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  15.    Data Ethics Board meeting overview (November 2019)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  16.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  17.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  18.    Insight Forum meeting overview (December 2019)
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  19.    DGX: Google Q&A on privacy and advertising
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  20.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"
  21.    Take-outs from the Data Protection Congress 2019
    Advertising & policyDigital policy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels

    Read more about "Take-outs from the Data Protection Congress 2019"