Posts about News

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    EU Pledge launches accountability mechanism

    EU Pledge launches accountability mechanism

    Members of the public will now be able to question the compliance of EU Pledge members

    Read more about "EU Pledge launches accountability mechanism"
  2.    Chilean association launches forum on gender stereotypes in advertising

    Chilean association launches forum on gender stereotypes in advertising

    ANDA organises first Women and Communication Forum

    Read more about "Chilean association launches forum on gender stereotypes in advertising"
  3.    Japanese association releases guidelines for production contracts

    Japanese association releases guidelines for production contracts

    JAA working group aims to improve industry work culture

    Read more about "Japanese association releases guidelines for production contracts"
  4.    Australian advertisers launch advertising sentiment index

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

    Read more about "Australian advertisers launch advertising sentiment index"
  5.    Finnish association welcomes new chairman

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

    Read more about "Finnish association welcomes new chairman"
  6.    Israel association appoints deputy CEO

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

    Read more about "Israel association appoints deputy CEO"
  7.    WFA Manifesto for Online Data Transparency
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  8.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."

    Read more about "WFA's position on Facebook / Cambridge Analytica revelations"
  9.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

    Read more about "1,700 attend African Digital Summit in Casablanca"
  10.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  11.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  12.    Norway celebrates marketing success stories

    Norway celebrates marketing success stories

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  13.    Belgian advertisers launch transparency charter on GDPR

    Belgian advertisers launch transparency charter on GDPR

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  14.    Turkish ad industry launches platform to fight ad fraud

    Turkish ad industry launches platform to fight ad fraud

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  15.    French advertisers launch responsible marketing commitments

    French advertisers launch responsible marketing commitments

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  16.    Swedish ad industry launches podcast measurement standards

    Swedish ad industry launches podcast measurement standards

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"
  17.    Israel celebrates game changers in marketing

    Israel celebrates game changers in marketing

    IMA holds annual conference

    Read more about "Israel celebrates game changers in marketing"
  18.    Americans celebrate women changing stereotypes

    Americans celebrate women changing stereotypes

    Wonder Woman actress receives ANA #SeeHer Award

    Read more about "Americans celebrate women changing stereotypes"
  19.    Canadian association appoints new senior staff

    Canadian association appoints new senior staff

    ACA welcomes Patrick Hotte and Christine Wilby

    Read more about "Canadian association appoints new senior staff"
  20.    Turkey updates pledge on responsible advertising

    Turkey updates pledge on responsible advertising

    Revamped pledge now underpinned by common nutrition criteria and endorsed by government

    Read more about "Turkey updates pledge on responsible advertising"
  21.    Ad industry drives growth in Spain

    Ad industry drives growth in Spain

    AEA Spain publishes findings of latest marketing study

    Read more about "Ad industry drives growth in Spain"