Posts about Advertising & policy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

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  2. PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    WFA

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

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  3. RAC Programme meeting overview (July 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

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  4. WFA co-signs letter raising concerns about Dual Quality law
    Advertising & policy

    WFA co-signs letter raising concerns about Dual Quality law

    WFA

    FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer protection.

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  5. WFA announces plans to launch the Polish Advertisers Association
    Press releases
    Advertising & policy

    WFA announces plans to launch the Polish Advertisers Association

    WFA

    Polish Advertisers Association aims to launch by end of 2020

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  6. Webinar: Estándares Publicitarios no Intrusivos
    Video
    Advertising & policyDigital policy

    Webinar: Estándares Publicitarios no Intrusivos

    WFA

    Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de Publicidad No Intrusiva, por qué son importantes, qué necesitan saber para seguir avanzando a medida que los estándares se globalizan y futuros desarrollos

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  7. Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
    Video
    Advertising & policyDigital policy

    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams

    WFA, Ebiquity

    Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.

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  8. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

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  9. Data Ethics Board meeting overview (6 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

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  10. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

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  11. Unstereotype Alliance announces local chapters in South Africa and Turkey
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    WFA

    Alliance members gather at Cannes Lions 2019

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  12. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  13. GDPR represents the beginning, not the end, of the data privacy journey
    Expert opinion
    Advertising & policyDigital policyGDPR

    GDPR represents the beginning, not the end, of the data privacy journey

    Rebecka Allén

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

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  14. RAC Programme meeting overview (May 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (May 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (May 2019)"
  15. China’s home-grown successes
    Expert opinion
    Advertising & policyMarketing strategyMarketing strategy

    China’s home-grown successes

    Stephan Loerke

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

    Read more about "China’s home-grown successes"
  16. Handbook of good practices and responsibility for ending harassment in events
    Guides & templates
    Advertising & policyInclusive marketing

    Handbook of good practices and responsibility for ending harassment in events

    ABA Brazil

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.

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  17. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing strategyMarketing structureMarketing strategy

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  18. Putting people first
    Expert opinion
    Advertising & policyBrand purposeCross-media measurementGlobal Marketer Week

    Putting people first

    Stephan Loerke

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.

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  19. Why policy professionals need to get excited about marketing
    Expert opinion
    Advertising & policyGlobal Marketer Week

    Why policy professionals need to get excited about marketing

    Rebecka Allén

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.

    Read more about "Why policy professionals need to get excited about marketing"
  20. Member barometer 2019
    Benchmark
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  21. Data Ethics Board meeting overview (April 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    WFA

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"