Posts about News

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

    Read more about "Kenyan marketers appoint new CEO"
  2.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

    Read more about "Brazilians launch new strategy and identity under new president"
  3.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

    Read more about "Singaporean advertisers welcome new president"
  4.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

    Read more about "Bolivian association names new president"
  5. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

    Read more about "British advertisers appoint new directors of media and comms"
  6.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

    Read more about "Italian industry leaders create guide to online advertising"
  7.    WFA helps drive industry-led Advertising Standards across APEC
    Global Marketer Week

    WFA helps drive industry-led Advertising Standards across APEC

    WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam

    Read more about "WFA helps drive industry-led Advertising Standards across APEC"
  8. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

    Read more about "French advertisers welcome new director general"
  9. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

    Read more about "Italians explore the KPIs of marketing communications"
  10.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

    Read more about "Zimbabwe association turns 10"
  11.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

    Read more about "Argentina celebrates brand success on Advertiser’s Day"
  12.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

    Read more about "Finnish association explores changes in media agencies"
  13.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

    Read more about "Paraguayan consumers rank best brands"
  14.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

    Read more about "Kenyans host monthly marketing dialogue"
  15.    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
    Marketing procurementMarketing procurement

    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

    Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

    Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"
  16.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  17. Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  18.    Chilean association forms digital marketing circle

    Chilean association forms digital marketing circle

    ANDA Chile initiative aims to be the national reference for digital marketing

    Read more about "Chilean association forms digital marketing circle"
  19.    Publicis CEO headlines British Advertisers’ annual meeting

    Publicis CEO headlines British Advertisers’ annual meeting

    ISBA UK holds 116th edition of the ISBA Annual Lunch

    Read more about "Publicis CEO headlines British Advertisers’ annual meeting"
  20.    Brazilian brands look for purpose and transparency

    Brazilian brands look for purpose and transparency

    ABA Brazil holds annual marketing conference

    Read more about "Brazilian brands look for purpose and transparency"
  21.    Peruvians seek more effective marketing

    Peruvians seek more effective marketing

    ANDA Peru holds 16th edition of their annual marketing conference

    Read more about "Peruvians seek more effective marketing"