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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA reacts to recent stories on ad misplacement

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

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  2. Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

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  3.    British association welcomes new Director-General

    British association welcomes new Director-General

    Phil Smith is the new Director-General of ISBA UK

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  4.    Canadians forecast 2017 marketing trends

    Canadians forecast 2017 marketing trends

    ACA Canada asks experts to predict this year's marketing trends

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  5.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

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  6. In the spotlight: Rodrigo Cordón and AAG Guatemala

    Interview with AAG Guatemala president

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  7.    Germany: Focus on the 'hybrid consumer'

    Germany: Focus on the 'hybrid consumer'

    OWM Germany holds 21st OWM symposium

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  8.    Brazil: 2017 will be the year for marketing to transform

    Brazil: 2017 will be the year for marketing to transform

    ABA Brazil CEO shares what's on the association's agenda for 2017

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  9.    Norway ranks most effective advertisers

    Norway ranks most effective advertisers

    ANFO Norway holds annual marketing effectiveness competition and awards

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  10.    Belgium names advertiser of the year

    Belgium names advertiser of the year

    UBA Belgium holds annual Christmas lunch

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  11.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed

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  12.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policy

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.

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  13. New beginnings: UAE association relaunched

    WFA News

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  14. Greek advertisers warn against era of digital Darwinism

    WFA News

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  15. Japanese association launches digital media committee

    WFA News

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  16. Kenyan advertisers reward the best in marketing

    WFA News

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  17. Australian association welcomes new Board

    WFA News

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  18. Moroccan advertisers hold largest digital gathering in Africa

    WFA News

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  19. A golden night for advertising in Paraguay

    WFA News

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  20. Uruguay honours advertising's most talented

    WFA News

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  21.    Zimbabwe tackles marketing to the new generation consumer

    Zimbabwe tackles marketing to the new generation consumer

    MAZ Zimbabwe holds annual marketing conference

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