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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Industry launches Coalition for Better Ads

    Goal is to improve consumers' experience online

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  2. WFA welcomes two new members to the team

    WFA News

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  3. WFA supports inaugural Effectiveness Week

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  4. Pakistan association releases creative brief toolkit

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  5. Italy launches platform for digital marketing best practice

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  6. American advertisers take on digital and social media

    WFA News

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  7. Turkish advertisers sign commitment to responsible news practices

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  8. Finnish association holds event on value of advertising

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  9. Zimbabwe unveils top 200 brands

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  10. Paraguay awards country's best brands

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  11. German advertisers welcome new Board

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  12. CMO Forum

    MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA News

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  13. UK: Facebook is the news industry's mutual challenge, says Guardian editor

    WFA News

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  14. Australia: AANA Marketing Dividends returns

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  15. Media Smart UK releases Body Image and Advertising resources

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  16. Brazil reignites marketing at ENA 2016

    WFA News

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  17. Norwegian advertisers take on programmatic

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  18. Italy: Advertising and theatre meet at UPA Assembly

    WFA News

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  19. Belgium rewards marketing ideas that work

    WFA News

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  20. WFA discusses value of advertising, ad standards with Chinese Vice Minister

    WFA News

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  21. ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem

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