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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. CMO Forum

    MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

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  2. UK: Facebook is the news industry's mutual challenge, says Guardian editor

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  3. Australia: AANA Marketing Dividends returns

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  4. Media Smart UK releases Body Image and Advertising resources

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  5. Brazil reignites marketing at ENA 2016

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  6. Norwegian advertisers take on programmatic

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  7. Italy: Advertising and theatre meet at UPA Assembly

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  8. Belgium rewards marketing ideas that work

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  9. WFA discusses value of advertising, ad standards with Chinese Vice Minister

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  10. ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem

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  11. British advertisers launch new client-agency contract

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  12. Nigerian association holds first marketing conference

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  13. Australian advertisers deconstruct marketing

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  14. The Philippines award marketing excellence

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  15. Colombia ranks most effective advertisers of 2016

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  16. French association welcomes new Communications Director

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  17. Swedish advertisers showcase media expert teams

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  18. Swiss association launches code of conduct for media auditors

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  19. Paraguay celebrates 50th issue of marketing magazine

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  20. WFA comments on ANA research on media transparency

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  21. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

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