If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.

A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.

In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.

Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.

A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

Last update: December 2024

A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20 September 2023.

Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.