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David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
A view by Jane Wakely, Lead CMO, Mars Incorporated
A view by Marc Pritchard, Chief Brand Officr, P&G
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone to be true to their pleasure whatever that may be.
In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
Cosmetics brand SK-II creates online film to empower and celebrate single women in China
Report exploring the lifestyles and attitudes of British women aged between 53 and 72.