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There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
Read more about "Unilever / ‘The Will’"At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone to be true to their pleasure whatever that may be.
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L’Oréal / ‘The Non-Issue’
Read more about "L’Oréal / ‘The Non-Issue’"In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
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Media Image Landscape: Age Representation in Online Images
Read more about "Media Image Landscape: Age Representation in Online Images"To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
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SK-II / Marriage market takeover
Read more about "SK-II / Marriage market takeover"Cosmetics brand SK-II creates online film to empower and celebrate single women in China
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Elastic Generation: The Female Edit
Read more about "Elastic Generation: The Female Edit"Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
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