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Knowledge Spotlight: Inventory or proprietary media
Read more about "Knowledge Spotlight: Inventory or proprietary media"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityContent marketing
Knowledge spotlight: Creating persona-driven content
Read more about "Knowledge spotlight: Creating persona-driven content"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityContent marketing
Knowledge spotlight: Rooting creativity in culture
Read more about "Knowledge spotlight: Rooting creativity in culture"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand purposeCreativityContent marketing
Knowledge spotlight: Creative mindset 101
Read more about "Knowledge spotlight: Creative mindset 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategyDoes Asia-Pacific need Lions or Merlions?
Read more about "Does Asia-Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Digital media transformationBack to digital basics with WFA
Read more about "Back to digital basics with WFA"Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains.
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Marketing structureMedia Forum APAC Meeting Overview (April 2024)
Read more about "Media Forum APAC Meeting Overview (April 2024)"Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Marketing structureWFA refreshes Asia Advisory Board
Read more about "WFA refreshes Asia Advisory Board"We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the region.
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Retail media & ecommerceCMO Forum APAC meeting overview (April 2024)
Read more about "CMO Forum APAC meeting overview (April 2024)"Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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CreativityMarketing technologyAIDigital media transformationMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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Retail media & ecommerceIncreasing e-commerce effectiveness in APAC with enablers
Read more about "Increasing e-commerce effectiveness in APAC with enablers"Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in APAC.
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AIBenchmark: Generative AI training
Read more about "Benchmark: Generative AI training"WFA member benchmark exploring training in Generative AI.
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Marketing procurementMarketing procurementBenchmark: Recommended events agencies in MEA region
Read more about "Benchmark: Recommended events agencies in MEA region"WFA member benchmark on recommended events agencies in MEA region
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Marketing procurementMarketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementMarketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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Spotlight: Media Contract Guidance Webinar – Focus on China
Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and unambiguous contracts with their agency partners?
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"A webinar with BVA BDRC Asia on Customer Effort analysis
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
