Posts about Better marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Expert opinionVideo
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  2. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Expert opinionVideo
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    WFA

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

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  3. WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
    Expert opinionVideo

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA

    David Wheldon speaks with Sir Martin Sorrell

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  4. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  5. Expert opinionVideo
    Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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  6. COVID Compendium for Global Marketers
    Briefings & position papers
    Advertising & policyTrends & forecasts

    COVID Compendium for Global Marketers

    WFA

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

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  7. CMO lockdown learnings: how marketing can boost your brand
    Expert opinion
    Brand reputationCMO Forum

    CMO lockdown learnings: how marketing can boost your brand

    WFA

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

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  8. Webinar: How can marketing change the world?
    Expert opinionVideo
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    WFA, Karmarama, Contagious, World Wide Web Foundation, Electronic Arts

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.

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  9. Putting people first
    Expert opinion
    Advertising & policyBrand purposeCross-media measurementGlobal Marketer Week

    Putting people first

    Stephan Loerke

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.

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  10. Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Event reports
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Electronic Arts

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  11. 10 years of Project Reconnect: What we've learned
    Event reportsReport
    Brand purposeGlobal Marketer Week

    10 years of Project Reconnect: What we've learned

    WFA, Karmarama

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.

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  12. Better Marketing: Marketing can save the Internet
    Expert opinionEvent reports
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can save the Internet

    World Wide Web Foundation

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.

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  13. Better Marketing: Marketing can deliver meaningful human experiences
    Event reports
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can deliver meaningful human experiences

    Karmarama

    Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.

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  14. Better Marketing: Marketing can deliver positive social and political change
    Event reports
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can deliver positive social and political change

    Contagious

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better. 

    Read more about "Better Marketing: Marketing can deliver positive social and political change"
  15. Putting People First: 10 years of WFA's Project Reconnect
    Guides & templates
    Brand purposeBrand reputationGlobal Marketer Week

    Putting People First: 10 years of WFA's Project Reconnect

    WFA, Karmarama

    10 years of learnings from running Project Reconnect

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  16. WFA talks Better Marketing: Platform challenges
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

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  17. WFA talks Better Marketing: Purpose
    Video
    Brand purposeCannes Lions

    WFA talks Better Marketing: Purpose

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)

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  18. WFA talks Better Marketing: The death of advertising?
    Video
    Cannes Lions

    WFA talks Better Marketing: The death of advertising?

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)

    Read more about "WFA talks Better Marketing: The death of advertising?"
  19. WFA talks Better Marketing: Data opportunities
    Video
    Cannes Lions

    WFA talks Better Marketing: Data opportunities

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

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  20. WFA talks Better Marketing: The future of the agency model
    Video
    Agency managementCannes Lions

    WFA talks Better Marketing: The future of the agency model

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)

    Read more about "WFA talks Better Marketing: The future of the agency model"
  21. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

    Read more about "WFA talks Better Marketing: Gender and diversity"