Posts about Gender equality

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  2. Is it an advantage to be a woman in marketing?
    Expert opinion
    Advertising & policyInclusive marketing

    Is it an advantage to be a woman in marketing?

    Arwa Mahdawi

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  3. WFA launches Latin American guide to diversity and representation through the creative process
    NewsGuides & templatesCase studies
    Advertising & policyInclusive marketing

    WFA launches Latin American guide to diversity and representation through the creative process

    WFA

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  4. Case study | Budweiser: Future Official Sponsors of the NWSL
    Inclusive marketing

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Contagious I/O

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article was originally published in Contagious I/O on 17 June 2021

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  5. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Will Gilroy, Camelia Cristache-Podgorean

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  6. Marketing industry launches first-ever global diversity and inclusion census
    NewsPress releasesBenchmark
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    WFA

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  7. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  8. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    WFA

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  9. WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    NewsPress releasesBenchmark
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    WFA

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  10. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  11. Case study | Home Centre: A Dad's Job
    Inclusive marketing

    Case study | Home Centre: A Dad's Job

    Contagious I/O

    UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

    This article was originally published in Contagious I/O on 2 May 2021

    Read more about "Case study | Home Centre: A Dad's Job"
  12. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  13. Insight & Strategy | Frida Mom: Fourth Trimester
    Case studies
    Inclusive marketing

    Insight & Strategy | Frida Mom: Fourth Trimester

    Contagious I/O

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line

    This article was originally published in Contagious I/O on 1 April 2021

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  14. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  15. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  16. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  17. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  18. Case study | Brahma: What you see today
    Case studies
    Inclusive marketing

    Case study | Brahma: What you see today

    Contagious I/O

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was originally published in Contagious I/O on 25 February 2021

    Read more about "Case study | Brahma: What you see today"
  19. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  20. Case study | Dove: Women like us

    Case study | Dove: Women like us

    Contagious I/O
    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"
  21. EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    WFA

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the current pace. The latest Gender Equality Index from the European Institute for Gender Equality (EIGE) shows that the EU is improving by just half a point each year.

    Read more about "EU's Gender Equality Index 2020"