Posts about Inclusive marketing in the workplace

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  2.    US ad industry sees significant growth in supplier diversity
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  3.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  4.    Unstereotype Alliance 'State of the Industry' report 2021
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  5.    One year after George Floyd
    Inclusive marketing

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  6.    Gender equality in marketing: are we making progress fast enough?
    Advertising & policyInclusive marketing

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  7.    Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  8.    EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the current pace. The latest Gender Equality Index from the European Institute for Gender Equality (EIGE) shows that the EU is improving by just half a point each year.

    Read more about "EU's Gender Equality Index 2020"
  9. Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  10.    The Diversity Study 2020

    The Diversity Study 2020

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  11.    WEPs Gender Gap Analysis Tool

    WEPs Gender Gap Analysis Tool

    The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to improve their performance on gender equality.

    Read more about "WEPs Gender Gap Analysis Tool"
  12.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.

    Read more about "50 things to create a more anti-racist workplace"
  13.    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    The ANA has curated a list of certified diverse suppliers that work in our industry. 

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  14.    Getting to Equal 2020: Pride

    Getting to Equal 2020: Pride

    On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals that underneath this success, they are experiencing unseen challenges and privately held fears at work that are hindering their ability to thrive. More than half (57%) of LGBT+ employees believe their gender identity and expression or their sexual orientation has slowed their progress at work. And only 14% of LGBT+ employees feel fully supported by their employer when it comes to issues like welcoming those who identify as LGBT+.

    Read more about "Getting to Equal 2020: Pride"
  15.    Study: Consumers demand actions from brands to fight racism and hatred

    Study: Consumers demand actions from brands to fight racism and hatred

    Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market research platform, 4A’s Research surveyed 500 white and 500 Black consumers to learn the actions consumers want to see from brands.

    Read more about "Study: Consumers demand actions from brands to fight racism and hatred"
  16.    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. The letter asks advertising leaders to support talent of colour and to hold the industry accountable in 10 ways.

    Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"
  17.    Diversity wins

    Diversity wins

    Report reaffirms the global relevance of the link between diversity and company financial outperformance.

    Read more about "Diversity wins"
  18.    The Power of Supplier Diversity

    The Power of Supplier Diversity

    This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.

    Read more about "The Power of Supplier Diversity"
  19.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  20.    Shadow pandemic business toolkit

    Shadow pandemic business toolkit

    Support tools for businesses in managing domestic violence during COVID-19

    Read more about "Shadow pandemic business toolkit"
  21.    The power of diversity at a time of crisis
    Advertising & policyInclusive marketing

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.

    Read more about "The power of diversity at a time of crisis"