Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

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  2.    Slovenia hosts first major hybrid event in the Adriatic region

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

    Read more about "Slovenia hosts first major hybrid event in the Adriatic region"
  3.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  4.    GCC association launches cross-media measurement initiative
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  5.    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    Meet Hanna Riberdahl, CEO of Sveriges Annonsörer

    Read more about "In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl"
  6. Marketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

    Read more about "Norwegian association unveils new adtech and martech guidance"
  7.    Brazilian association explores the role of customer service in consumer-brand relationships

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

    Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"
  8.    Unstereotype Alliance launches UK chapter
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP

    Read more about "Unstereotype Alliance launches UK chapter"
  9.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

    Read more about "Irish association welcomes new president"
  10.    Pakistan holds first virtual Effie Awards

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

    Read more about "Pakistan holds first virtual Effie Awards"
  11.    Dutch ad industry launches diversity fund and programme
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands

    Read more about "Dutch ad industry launches diversity fund and programme"
  12.    GCC association to LEAD change in the ad industry
    Advertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry

    Read more about "GCC association to LEAD change in the ad industry"
  13.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

    Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"
  14.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

    Read more about "Paraguay association elects new board"
  15.    Just Eat CEO named ISBA president

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

    Read more about "Just Eat CEO named ISBA president"
  16.    Portuguese association appoints new president

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

    Read more about "Portuguese association appoints new president"
  17.    National associations mobilise to support media outlets

    National associations mobilise to support media outlets

    How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the media sector.
    Last update: June 30, 2020

    Read more about "National associations mobilise to support media outlets"
  18.    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    Meet Brian Yuyi, CEO of MASA

    Read more about "In the spotlight: Marketing Association of South Africa’s Brian Yuyi"
  19.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  20.    U.S. ad industry calls for immediate action on diversity and inclusion
    Advertising & policyInclusive marketing

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

    Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"
  21.    Unstereotype Alliance launches in Japan
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"