Posts about Marketing effectiveness

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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  2. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  3. WFA appoints new Insight Forum chair
    News
    Marketing effectiveness

    WFA appoints new Insight Forum chair

    WFA

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  4. Demystifying marketing effectiveness
    Expert opinion
    Marketing effectivenessMedia transformation

    Demystifying marketing effectiveness

    Gerry D'Angelo

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.

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  5. Media Forum Meeting Overview (20th October 2022)
    Event reports
    Marketing effectivenessMarketing strategyMarketing technologyMarketing structureMarketing strategyMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  6. WFA Benchmark Results: Measuring Media Dollars & Performance
    Benchmark
    Cross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  7. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  8. WFA launches Global Marketer of the Year 2022
    Press releases
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    WFA

    Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

    New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

    Read more about "WFA launches Global Marketer of the Year 2022"
  9. Benchmark: Online communities and advisory boards
    Benchmark
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    WFA

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"
  10. DGX Benchmark: Google Analytics (July 2022)
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  11. China Forum (July 2022)
    VideoEvent reports
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

    Read more about "China Forum (July 2022)"
  12. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  13. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  14. Creative effectiveness is not about taking risks
    Expert opinion
    CreativityMarketing effectivenessContent marketing

    Creative effectiveness is not about taking risks

    Russell Parsons

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons

    Read more about "Creative effectiveness is not about taking risks"
  15. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  16. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  17. Benchmark: Digital Advertising Testing Protocols & Partners
    Benchmark
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    WFA

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign. 

    Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
  18. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing effectivenessMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 10, 2022.

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  19. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  20. Fireside chat: Paying Attention to the Long and Short
    Video
    Marketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    WFA

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

    Read more about "Fireside chat: Paying Attention to the Long and Short"
  21. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"