WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners have the right focus in terms of becoming part of the solution. Join us as our two teams explore the deltas of our role in a sustainable future.

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown

Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021

WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.

AB InBev, Nissan and Schneider Electric join signatories.

WFA member benchmark on supplier performance management software.

D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

This WFA member benchmark examined the category management of artwork, pre-press & print.

Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023